Marketing Gateways

Advertising & Media Planning

Demographics & Target Marketing

International Marketing

Industry Analysis

Marketing Gateways

• KnowThis.com http://www.knowthis.com - Market research, internet marketing, marketing careers & more.

Advertising & Media Planning

• Ad*Access (Duke University) http://scriptorium.lib.duke.edu/adaccess/ - Images and analysis of historical advertisments printed between 1911-1955 in the U.S. and Canada.
  
  
• Ad Age Magazine Data Center http://adage.com/index.html - Data about the advertising industry, including advertisers, media, and salary surveys.
  
  
• AdFlip.com http://adflip.com - Thousands of classic and current print images.
  
  
• AdLaw.com http://www.adlaw.com - Advertising and marketing law.
  
  
• Advertising Century http://adage.com/century/ - Special report covering the 100 Best Campaigns, the 100 Best Slogans, and more.
  
  
• Advertising Red Books. (Reference, HF5805 S7)
  
  
• CableTV Advertising Bureau http://www.onetvworld.org/ - Articles, reports and data.
  
  
• Encyclopedia of Advertising (Reference, HF5803 A38)
  
  
• Encyclopedia of Major Marketing Campaigns. (Reference, HF5837 E53)
  
  
• Magazine Publishers Association of America http://www.magazine.org/resources/research.html - Reports about magazine advertising effectiveness and related issues.
  
  
• Standard Rate and Data Service [series]. (SRDS). http://www.srds.com (Reference, HF5905 S722, S725, etc.) Advertising specifications and rates for consumer and trade magazines. The web site (http://www.srds.com) has Media Planning Calculators under "Support Services."
  
  
• Television Bureau of Advertising http://www.tvb.org/
  Covers facts, trends and statistics on television advertising. Some info is available for subscribers only.

Demographics & target marketing tools

• http://www.census.gov American FactFinder (U.S. Census) Customer demographics by town or zip code.
  ttp://www.demographics.com/publications/ad/index.htm
  
• Best Customers: Demographics of Consumer Demand (Reference, HC79 C6 B47)
  
  
• Editor & Publisher Market Guide. (Reference, HF5905 E38)
  
  
• Household Spending: Who Spends How Much on What (Reference, HC110 C6 A666.)
  
  
• Key Findings (Saurage) - Market research
  
  
• Lifestyle Market Analyst (Reference, HF5415.3 U6 L54) - Demographics and hobbies, lifestyles, and activities.
  
  
• Media Market Guide (Reference, HF5826.5 M43)
  
  
• Millenials (Reference, HQ796 M4797)
  
  
• Minority Buying Power Projections http://www.selig.uga.edu Reports discretionary income for ethnic groups.
  
  
• Multicultural Markets http://www.onetvworld.org/ - Available in the "resources" section of CableTV Advertising Bureau's web site.
  
  
• My Best Segments (PRIZM) http://yawyl.claritas.com - Market segmentation by zip code
  
  
• TargetMarketNews.com http://www.targetmarketnews.com/ - Consumer spending patterns, demographics, trends on the African-American market segment.
  
  http://www.csuchico.edu/~wd6/webguides/ecommerce.htmInternational Marketing

• International Business & Marketing http://www.csuchico.edu/~wd6/webguides/intmar.html

 Industry Analysis

• Industry Information http://www.csuchico.edu/~wd6/webguides/industry.html

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