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Problem #6 - Difficulties in Assessing Outcomes
Initially, assessment was viewed rather narrowly. At the beginning,
the project team addressed assessment by creating the following two instruments:
- Attitudes Survey -This survey allows students to self-report
their feelings about various aspects of the course and their impressions
of the impact that the course had on their writing, interpersonal, and
computer skills.
- Knowledge Exam - This multiple choice exam was designed to test
a student's acquisition of knowledge in the areas covered by specific course
subobjectives. This exam was also conducted on a pre- and post-test basis.
After relying exclusively on these two assessment instruments for the
first three semesters of the grant period (Fall, 1992; Spring, 1993; and
Fall, 1993), the project team began to realize that, for several reasons,
the assessment results were not particularly revealing as to what features
of the new curriculum was working and what was not working:
- Time period - One semester - or even two semesters - is a very
short period over which to expect to see significant changes in a student's
writing skills or interpersonal skills. This is particularly true in a
course, such as accounting, that is focused primarily on knowledge acquisition
and only secondarily on development of writing and interpersonal skills.
- Lack of effort - To be diagnostic, knowledge exams--both pre-
and post-test-- must be taken seriously by the student. After reviewing
test results for the first three semesters and finding no clear patterns,
the project team began to question whether students were in fact working
hard on the exams. To address this question further, focus group sessions
were conducted at the end of the Fall 1993. Among other things, students
were asked about their performance on the skills exam. Students reported
that, since the multiple choice test results were not used as a factor
in a student's course grade, the exams were not being taken seriously by
many students.
Solution to Problem #6
Midway through the three-year grant period, the project team decided
to expand its assessment activities considerably, adopting a much more
comprehensive multiple methods/multiple measures approach. The following
four new assessment methods were introduced at the end of the Fall 1993:
- Common Finals - The project team began to control carefully
the semester-to-semester changes in the final exam for each course so that
a fixed number of questions would continue to address the same issues at
essentially the same level of difficulty.
- Exit Interviews - An exit interview questionnaire was designed
for administration by our senior mentors in one-on-one interviews with
randomly selected students in each course. Introduction to Accounting I
mentors interviewed Introduction to Accounting I and vice versa.
- Exit Focus Groups - One non-randomly selected student group
from each course met with an instructor from outside the accounting department
who facilitated a discussion of their experience in their respective courses.
Although the focus group sessions addressed the same issues covered in
the exit interviews, students had the opportunity to explore other issues
as well.
- Exit Questionnaires - These questionnaires, provided to students
who were not involved in exit interviews or focus groups, addressed the
same types of questions addressed in those other forums.
The results of these and other assessment activities are discussed in
the Outcomes Measures section, presented later.
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Motivation for Change
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Resources |
Outcome Measures
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