Creative Services

Strengthening Chico State's Identity

A strong brand identity helps project a clear and coherent message to our many audiences. It communicates to students, parents, and members of the community the value of a Chico State education with a single voice.

Creative Services provides this unity with the official campus logo, visual style, and words that express our values, culture, and identity. This office provides guidelines for articulating the Chico State brand through our use of University’s logo, seal, sub-brand, logo types and signature, typography, images, and stationery.

The application of Chico State's identity guidelines in every form of official University communication helps to raise our visibility and build stronger bonds with our students, alumni, and friends. For more information about graphic identity, contact the University's creative director, Alan Rellaford.

Campus Graphic Standards

You can use this site to determine the proper use of the Chico State brand.

University Brand Licensing & Merchandise

Questions regarding licensing merchandise standards please contact Creative Services.