College of Agriculture

CSU, Chico Students Compete in Food Marketing Challenge in Washington, D.C.

Announced on: Wednesday, Oct. 10, 2018

Five students represented California State University, Chico at the National Food Distribution Research Society (FDRS) annual conference in Washington, D.C. from Sept. 14-18, 2018. Fahmi Kassis, Andrea Garcia, Alex Neumann, Kaylin Nylander and Austin Steele travelled alongside agriculture business faculty member and coach Marnie Dalton to compete in the Student Marketing Case Competition.

In the marketing competition, students have the opportunity to act as consultants, giving a live presentation to the client company. This year, students were tasked with creating an association for farmers markets in the greater Washington, D.C. area and promoting the markets and their vendors on limited resources. This real-world challenge allowed students to apply their knowledge of food distribution, marketing, management, economics and merchandising. 

“Our team performed very well and learned a lot from this experience, which can be used as they progress into their careers,” Dalton said.

Looking forward to next year’s competition in Seattle, students interested in joining the team may contact Dalton at mdalton@csuchico.edu. Registration in ABUS 412 in the spring is advised in order to prepare for the competition.