CSU, Chico

CSU, Chico Student Wins California Beef Ambassador Contest

CSU, Chico Student Wins California Beef Ambassador Contest

California State University, Chico sophomore Jillian Casacca won the California Beef Ambassador Competition held in San Jose on Saturday, April 26, 2014, at Emma Prusch Farm Park. The agricultural business major will move on to the National Beef Ambassador Contest this September. The Humboldt County native first competed at the county level before advancing to the state competition.

The competition consisted of a mock media interview, a written issues response and a mock consumer demonstration. The media interview component of the contest was a staged news interview where contestants were asked about issues concerning beef production. The contestants were to correct misconceptions in a positive light and promote the beef industry. In the issues response portion of the competition, each contestant was given a news article that negatively portrayed the beef industry. Contestants then had 30 minutes to write a letter to the editor in response. Lastly, the consumer demonstration portion required contestants to set up a table with various beef promotional materials and then interact with consumers, answering their questions and recommending different beef products. 

 

Casacca will travel to Denver, Colorado, Sept. 26–27 to compete at the National Beef Ambassador Contest. The top five contestants at the national contest will serve on the 2014 National Beef Ambassador team that will participate in trainings, beef industry events, and consumer promotional activities to promote the beef industry around the country.