CSU, Chico

Students Test Agribusiness Knowledge in New Orleans

Students Test Agribusiness Knowledge in New Orleans

California State University, Chico sent five students to New Orleans for the Food Distribution Research Society (FDRS) Food Marketing Case Competition from Oct. 1–2, 2016. Chelsea Alto, Pedro Cardenas, Seanna Griffis, Riley Quinn, and Manuel Torres were challenged to apply their agribusiness knowledge to a live case presented by a company executive.

This year’s client was New Mexico’s largest community-owned natural and organic food market, La Montañita Co-op. Teams were asked to advise the client on ways they could expand in its region, while also staying aware of the importance of protecting the relationship of year-round buyers. The team also had to keep in mind the significance of balance between supply, demand and pricing structures.

“It felt very real, like I was working for that company,” said first-time competitor Cardenas. “As an ag business major, I've been studying and reading about these issues, so being able to apply that knowledge in this competition was really cool.”

The team was coached by Marnie Dalton.