CSU, Chico

CSU, Chico Students Win at Western Collegiate Food Marketing Competition

CSU, Chico Students Win at Western Collegiate Food Marketing Competition

The CSU, Chico College of Agriculture’s Domestic and International Food Marketing teams competed at the Western Collegiate Food Marketing Competition in Fresno, Calif. on March 8, 2012. The Domestic team won first in their division, and the International team placed second.

In addition to winning first place for their Bacchanalia Liqueur-infused ice cream marketing plan, the Domestic team, consisting of Bliss Bidwell, Codi Titus and Jessica Neugebauer, was named the most likely to succeed.

The CSU, Chico International team consisting of Brenae Royal, Kristen Moran and Emily Richter won second place with their idea of marketing a pre-marinated rabbit product under the name of   BEK Specialty Meats.  

The teams began preparing for the competition last fall when students in ABUS 411, Marnie Dalton’s Ag Business Marketing course, started researching products and drafting formal marketing plans. Not all of the students in the class choose to go on and compete in the spring, but those who join the team are able to expand their learning opportunities.  “The students learn a lot about marketing and business in general, especially as it applies to food safety and regulations,” Dalton said.  “The next largest lesson is that having good communication or speaking abilities and engaging an audience can make or break a presentation.”

CSU, Chico competed against teams from Cal Poly Pomona and Fresno State.  In addition to the team competition, senior Ag Business major Sara Spafford placed third in the Pecha Kucha competition, in which competitors present a marketing plan by presenting 20 slides as they advance automatically at a rate of 20 seconds each. 

“From the beginning to the end, the students gain confidence and have an appreciation for what they learn in class through this opportunity to present a real business idea to industry leaders,” said Dalton.

The competition was in conjunction with the Fresno Food Exposition, giving students who competed the opportunity to network with people in the food industry.