Senate Bill 569 Privacy Notification

Dear Chico State Alumna/us,

We would like to share some important information with you regarding the California State University, Chico Alumni Association and the affinity program bill (Senate Bill 569) recently passed by the California legislature.

An affinity program is an agreement between the Chico State Alumni Association and a carefully screened partner to offer valuable services to alumni in areas such as travel, insurance programs, or credit cards. In addition to discounts for alumni, these affinity partners give a portion of the revenue these programs generate back to your Chico State Alumni Association in support of its mission, while also providing sponsorship opportunities for other events and programs, such as student scholarships.

Partner candidates compete for the privilege of marketing their services and products to highly desirable Chico State graduates. We select these partners based on the quality, price, and appropriateness of their offerings and their reputation. We hope our judgment is sound and you find any partner solicitations useful and relevant. But, even if you don't respond to such offers, you're still helping us simply by allowing us to continue sending these offers to you.

SB 569 was passed to allow the continuation of programs that greatly support the Chico State Alumni Association in its effort to provide the activities, communications, and services you expect. The Chico State Alumni Association is only partially state funded for its programs and currently must rely on membership dues and, soon, affinity programs for its development.

Choosing to not receive affinity program mailings from our trusted partners will not remove you from other mailings the Chico State Alumni Association or CSU, Chico may send.

We remain committed to your privacy and comfort and understand if you no longer wish to receive these offers.

Go Wildcats!

Susan Anderson, Executive Director
CSU, Chico Alumni Association