Writing Right for the Web: Communicating Via Your Traditional Website

Thursday, February 16 ∙ 11:00am-12:00pm ∙ CE107

The fundamental truth of Web content remains constant: clean and simple content based on the most important tasks your visitors want to accomplish online is essential to your marketing success. This webinar will focus on how to use copywriting and basic content presentation principles to increase site effectiveness. Topics include:

∙               Engaging key audiences

∙               Direct marketing copywriting principles applied to your website

∙               Practical tips for reforming your Web pages

∙               Basic tips to increase your visibility for search engines

Join us for this free Connect ∙ Learn ∙ Engage webinar!