AlcoholEdu 12/13

Data Impact Report

AlcoholEdu for College 2012/2013

This data comes straight from AlcoholEdu data impact reports, these results are based off the survey taken by incoming Freshmen students to Chico State.

Profile of Chico students’ drinking behavior

Highlights from data

  • 31% of incoming Chico students reported to identify as High-risk drinkers.
  • 14% of incoming Chico students reported their drinking behavior as defined as Light or Moderate.
  • 55% indicated being Non-drinkers. 

This summary contains data from the institution's 2012 implementation of AlcoholEdu for College. Findings are based on self-reported data obtained from 2105 first-year Chico students who completed all three AlcoholEdu for College Surveys.

Note: An additional 78 students completed Part 1 of the course, but did not complete all three surveys so were not included in the final data set.

  • When measured prior to their arrival on campus, Chico students drinking rates are above the national average.
  • Chico students are most commonly drinking at an off-campus residence or an outdoor setting.
  • The most common drinking-related risk behaviors that Chico students engage in are pregaming and doing shots.
  • Drinking rates are similar for men and womenWomen are drinking in a high-risk way less frequently than men.

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Important Context for Reviewing Data: Understanding the “College Effect”

National student drinking rates follow a typical pattern: alcohol use generally rises in the summer before a student enters college, and then increases substantially after their arrival on campus. This phenomenon, known as the “College Effect”, is represented by the graphic below:

college effect 2013

Mitigating The College Effect

There is a narrow window of opportunity for primary prevention. Through evidence-based education and preventative efforts, including AlcoholEdu, institutions can mitigate the College Effect.

Such efforts must consider the need to focus on all students, not just those who have a prior history of heavy or problematic drinking. Efforts aimed at reinforcing the behaviors of the healthy majority should not be overlooked.

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Examining Gender Differences

Midway through the semester (Survey 3), the drinking rates are similar for men and women:

  • Males (n=994)
    • High-risk drinkers: 34%
    • Moderate drinkers: 17%
    • Non-drinkers: 49%
  • Females (n=1110)
    • High-risk drinkers: 31%
    • Moderate drinkers 15%
    • Non-drinkers: 54%

Additionally, women report drinking in a high-risk* way less frequently than men.

Frequency of high risk
drinking in the past two
weeks (Drinkers only)
  Males     Females  
Never 38% 41%
Once 22% 28%
Twice 17% 17%
Three or more 23% 14%

*In response to the question: During the past two weeks, how many times have you had five or more drinks (for men)/four or more drinks (for women) in a row within a 2 hour period?

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Observing Drinking Rates Across Years

Drinking rates have fluctuated over the last four years. It is important to consider the multiple factors that influence drinking rates and how these factors may vary from year to year on campus.

Data represents student responses collected in Survey 3, 30-45 days after completing AlcoholEdu for College.

  • 2009
    • High-risk drinkers: 44%
    • Moderate drinkers 17%
    • Non-drinkers: 39%
  • 2010
    • High-risk drinkers: 40%
    • Moderate drinkers 15%
    • Non-drinkers: 46%
  • 2011
    • High-risk drinkers: 39%
    • Moderate drinkers 15%
    • Non-drinkers: 46%
  • 2012
    • High-risk drinkers: 33%
    • Moderate drinkers 16%
    • Non-drinkers: 51%
  • 2013
    • High-risk drinkers: 32%
    • Moderate drinkers 14%
    • Non-drinkers: 53%

Typical factors impacting college students' drinking rates from year to year:

  • Alcohol policy changes
  • Changes in enforcement of alcohol policy
  • Shifts in composition of first year class
  • Consistency in the timing of data collection

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Identifying Peak Drinking Days

Understanding drinking behaviors across time may be useful for identifying weekly patterns or targeting high-risk days/events for prevention and enforcement efforts.

Number of drinks per day

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Where Students Drink

Chico students are most commonly drinking at an off-campus residence or an outdoor setting.

Where students drink data

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Student Reasons for NOT Drinking

In Survey 3, Chico students indicated their top 5 most important reasons for choosing not to drink.

When you choose NOT to
drink alcohol, how 
important are the 
following reasons:

Percentage
Important/Very
Important*

I am going to drive 67%
I don't need to drink to have a good time 53%
I don't want to spend the
money
52%
I have other things to do 52%
I don't want to lose control 44%


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Prioritizing Student Engagement

Effective prevention includes actively engaging students to reinforce positive behavioral intentions of drinkers and non-drinkers alike. The data below can inform decisions around investments in planning and prioritizing alcohol-free activities.

In 2012 students are most interested in the following activities:

#1 Movie Nights 905 Students
#2 Outdoor Adventures 803 Students
#3 Fitness Classes 753 Students
#4 Live Music 738 Students
#5 Nothing Specific - just a cool place to hang out 664 Students
#6 Intramural Sports Tournaments 652 Students

In addition, this year 308 students indicated an interest in planning alcohol-free events and activities.

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High-Risk Behaviors

The most common drinking-related risk behaviors that Chico students engage in are pregaming and doing shots.

High-risk drinking behavior 2013

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Negative Consequences of Drinking

While a majority of students did not experience negative consequences as a result of their drinking, certain behaviors work noting are detailed below.

Percentages represent the number of students who reported experiencing a particular consequence at any time in the past two weeks.

Chico National
Missed class, performed poorly on an assignment, and/or got behind in a class 37% 29%
Had a hangover 47% 44%
Blacked out 43% 34%
Drove after 4 or more drinks 14% 8%
Rode with a driver who had been drinking 16% 10%
Was taken advantage of sexually 18% 12%
Took advantage of someone sexually 14% 8%


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Gains from AlcoholEdu

AlcoholEdu has enabled Chico to provide students with a baseline of knowledge and decision-making strategies around alcohol use.

Exam Scores, Fall 2012 

  • Pre-Course
    • 53% overall average grade
  • Post-Course
    • 80% overall average grade

In Fall 2012, students reported that AlcoholEdu:

  • Helped me establish a plan for responsible decisions around alcohol
    • 79% Agree/Strongly Agree
  • Prepared me to identify and/or help someone who has alcohol poisoning
    • 79%Agree/Strongly Agree
  • Stimulated me to reflect on my personal attitudes and behaviors
    • 60% Agree/Strongly Agree
  • Changed my perceptions of other' drinking-related behaviors
    • 61% Agree/Strongly Agree

Data represents student responses collected in Survey 2, immediately following completion of Part 1 of AlcoholEdu.

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Impact for High-Risk Students

Among the 55% of high risk drinkers (365 students) who saw "no need to change the way they drink"before taking AlcoholEdu, 38% (139 students) indicated their readiness to change after completing the course.

Intention has been shown to be the most important variable in predicting behavior change (Ajzen, 1991). Actual behavior change is driven, in part, by an individual’s perception of the social environment surrounding the behavior (subjective norms). As such, a campus environment that reinforces safe and healthy norms can help support individual intentions and, ultimately, change in behavior.

Positive Behavioral Intentions

After completing AlcoholEdu, Chico students reported an increase in several positive behavioral intentions.

Pre-Course Intentions Post-Course Intentions
Set a limit 42% 67%
Avoid drinking games 20% 58%
Pace drinks 27% 58%
Alternate drink types 42% 60%
Reduce frequency 27% 58%
Reduce number 24% 60%
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