Data Impact Report

AlcoholEdu for College 2014/2015

This data comes straight from AlcoholEdu data impact reports, these results are based off the survey taken by incoming Freshman students to Chico State. 

Profile of Chico students’ drinking behavior

Highlights from Chico data

  • 31% of Chico students reported drinking in a high risk way, when measured midway through fall semester ( Survey 3)
  • 26% of Chico students reported not drinking in the past year (Survey 3)
  • 88% of Chico student, after completing AlcoholEdu (Survey 2), reported that the course prepared them to make responsible decisions about drinking.

The following are based on responses by Chico students in Survey 3

Completed Survey 1: 2278
Completed Survey 2: 2259
Completed Survey 3: 2188

The most common drinking-related risk behavior that Chico students engage in are doing shots and pre-gaming.

Two of the most frequently reported negative consequences of drinking are hangovers and passing out.

Students reported that some of the most important reasons not to drink are because “I am going to drive”and that “I don’t want to spend the money”.

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Formative Assessments and Knowledge Gains

formative assessments graph

Students reported that AlcoholEdu prepared them to: From Survey 2
Prevent an alcohol overdose 87%
Help someone who may have alcohol poisoning 90%
Establish a plan ahead of time to make responsible decisions about drinking 88%
Change their drinking behavior 58%
Change their perceptions of other's drinking behavior 70%

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Impact for high-risk students:

Among the 55% of high-risk drinkers (338 students) who saw "no need to change the way they drink" before taking AlcoholEdu, 63% (211 students) indicated their readiness to change after completing the course.

Intention has been shown to be the most important variable in predicting behavior change (Ajzen, 1991). Actual behavior change is driven, in part, by an individual’s perception of the social environment surrounding the behavior (subjective norms). As such, a campus environment that reinforces safe and healthy norms can help support individual intentions and, ultimately, change in behavior.

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Important Context for Reviewing Data: Understanding the “College Effect”

National student drinking rates follow a typical pattern: alcohol use generally rises in the summer before a student enters college, and then increases substantially after their arrival on campus. This phenomenon, known as the “College Effect”, is represented by the graphic below

The College Effect Chart

Mitigating The College Effect

There is a narrow window of opportunity for primary prevention. Through evidence-based education and preventative efforts, including AlcoholEdu, institutions can mitigate the College Effect.

Such efforts must consider the need to focus on all students, not just those who have a prior history of heavy or problematic drinking. Efforts aimed at reinforcing the behaviors of the healthy majority should not be overlooked.

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Examining Changes in Drinking Rates- for 2014/2015

A profile of student drinking habits

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Student Reasons for Not Drinking

Both drinkers and non-drinkers indicated their most important reasons for choosing whether or not to drink alcohol (Survey 1, n=2278).

When you choose NOT to drink alcohol, how important are the following reasons:

Percentage Important/Very Important*

I am going to drive


I don’t want to spend the money


I don't have to drink to have a good time


*Percentages represent responses of 5-7 point Likert scale (1 = Not important at all, 7 = Very important).

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High-Risk Drinking Behaviors

High risk drinking behaviors

Percentages represent responses 5-7 on 7 point Likert scale, 1 = Never

More than other high-risk behaviors, pregaming has been shown to have a predictive relationship with a variety of negative outcomes (EverFi, 2012).

As such, pregaming can potentially be used as a marker to identify students who are more likely to be at risk for negative consequences.

For more on this topic, see: Strategic Drinking- Examining the Culture of Pregaming

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Measuring the Impact of Drinking

Negative consequences from drinking

The AlcoholEdu Partner Guide provides recommendations for campus programs that reinforce course content. It includes sample discussion topics and activities designed for use by trained facilitators on multiple topics, including ways to reduce the risk of experiencing negative consequences.

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The Role of Alcohol in Sexual Assault (SA):

Research finds that alcohol is the primary tool used by perpetrators to commit SA and AlcoholEdu has been shown to improve SA related attitudes and behaviors and significantly reduce¹ victimization rates among students.

¹ Paschall et al. (2011). Effects of AlcoholEdu for College on alcohol-related problems among Freshmen: A randomized multi-campus trial. Journal of studies on Alcohol and Drugs, 4, 642-650.

Insights from Haven: Understanding Sexual Assault

Students with unhealthy attitudes regarding sexual violence:

  • Are much more likely to perpetrate sexual assault
  • Have higher rates of alcohol use (frequency and quantity)
  • Are much more likely to experience alcohol-related problems

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The Importance of Behavioral Intentions

Positive Behavior Intentions

Source: Survey 1 and 2

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