College of Business
Dean
      Willie E. Hopkins

Department of Accounting and Management Information Systems
Tehama Hall 313
530-898-6463
e-mail: acms@csuchico.edu
http://www.cob.csuchico.edu
Chair
      Gail Corbitt

Department of Finance and Marketing
Tehama Hall 307
530-898-5666
e-mail: fnmk@csuchico.edu
http://www.cob.csuchico.edu
Chair
      Shekhar Misra

Department of Management
Tehama Hall 305
530-898-5663
e-mail: mgmt@csuchico.edu
http://www.cob.csuchico.edu
Chair
      Kathryn Lewis

Program
BS in Business Administration
Options in:
     Accounting
     Finance
     Human Resource Management
     Management
     Management Information Systems
     Marketing
BS in Business Information Systems
Options in:
     Accounting Information Systems
     Management Information Systems
     Supply Chain Management Systems
Minor in Accounting
Minor in Business Administration
Minor in International Business
Minor in the Management of Human Resources
Minor in Management Information Systems
Minor in Managing Diversity in Organizations
Minor in Marketing
Minor in Production and Operations Management
MS in Accountancy
Master of Business Administration
The Faculty
Course Offerings

THE MINOR IN MARKETING

The Minor in Marketing is open to non-Business Administration majors as well as students majoring in Business Administration options other than Marketing.

Course Requirements for the Minor: 21 units

The following courses, or their approved transfer equivalents, are required of all candidates for this minor.

2 courses required:

MKTG

305

Survey of Marketing

3.0

FS

MKTG

371

Consumer Behavior

3.0

FS

Prerequisites: MKTG 305. 3 courses selected from:

MKTG

380

Marketing Research

3.0

FS

Prerequisites: BADM 103, MKTG 305.

MKTG

465

E-Marketing

3.0

FS

Prerequisites: MKTG 371.

MKTG

470

Sales Force Management

3.0

FS

Prerequisites: MKTG 371.

MKTG

471

Distrib Systems & Channel Mgmt

3.0

FS

Prerequisites: MKTG 371.

MKTG

472

Advertising/Mktg Comm

3.0

FS

Prerequisites: MKTG 371.

MKTG

473

Strategic Personal Selling

3.0

FS

Prerequisites: MKTG 371.

MKTG

474

Market Analysis

3.0

FS

Prerequisites: MKTG 371.

MKTG

475

Retailing

3.0

FS

Prerequisites: MKTG 371.

MKTG

476

Business Marketing

3.0

Inq

Prerequisites: MKTG 371.

MKTG

477

International Marketing

3.0

FS

Prerequisites: MKTG 371.

MKTG

478

Service Marketing

3.0

FS

Prerequisites: MKTG 371.

MKTG

490

Strategic Marketing Management

3.0

FS

Prerequisites: MKTG 371, MKTG 380. 6 units selected from:

Non-Business Administration majors may select 6 units from any courses within the College of Business, other than those required for this minor, for which you meet the prerequisites. Business Administration majors may select any upper-division course within the College of Business, other than those required for this minor, for which you meet the prerequisites. Upper-division marketing-related courses offered by another academic department (e.g., RECR 422, Leisure Services Promotion; GEOG 416, Location Analysis) may also be taken but require prior approval by the chair of the Department of Finance and Marketing or the College of Business Undergraduate Programs Adviser.

Written Notice

Departmental approval is required before you begin course work for this minor. Approval can be obtained by providing written notice of your intention to declare this minor. Be sure to file a Declaration of Minor form, obtainable in the College of Business Undergraduate Advising Office.