The Minor in Marketing

The Minor in Marketing is open to non-Business Administration majors as well as students majoring in Business Administration options other than Marketing.

Course Requirements for the Minor: 21 units

The following courses, or their approved transfer equivalents, are required of all candidates for this minor.

2 courses required:

MKTG 305 Survey of Marketing 3.0 FS
MKTG 371 Consumer Behavior 3.0 FS
Prerequisites: MKTG 305.

3 courses selected from:

MKTG 380 Marketing Research 3.0 FS
Prerequisites: BADM 103 or MATH 105, MKTG 305.
MKTG 465 E-Marketing 3.0 FS
Prerequisites: MKTG 371.
MKTG 468 Entrepreneurial Marketing 3.0 FS
Prerequisites: MKTG 305; MGMT 450 or MKTG 371.
MKTG 470 Sales Force Management 3.0 FS
Prerequisites: MKTG 371.
MKTG 471 Distribution Systems and Channel Management 3.0 FS
Prerequisites: MKTG 371.

This course is also offered as SCMS 471.

MKTG 472 Advertising and Marketing Communications 3.0 FS
Prerequisites: MKTG 371.
MKTG 473 Strategic Personal Selling 3.0 FS
Prerequisites: MKTG 371.
MKTG 474 Market Analysis 3.0 Inq
Prerequisites: MKTG 371.
MKTG 475 Retailing 3.0 FS
Prerequisites: MKTG 371.
MKTG 476 Business Marketing 3.0 Inq
Prerequisites: MKTG 371.
MKTG 477 International Marketing 3.0 FS
Prerequisites: MKTG 371.
MKTG 478 Service Marketing 3.0 FS
Prerequisites: MKTG 371.
MKTG 480 Advertising Campaign Competition 3.0 FS
Prerequisites: MKTG 305, MKTG 472, faculty permission.
MKTG 483 Advanced Topics in Professional Sales 3.0 SP
Prerequisites: MKTG 305, MKTG 371, MKTG 473
MKTG 490 Strategic Marketing Management 3.0 FS
Prerequisites: MKTG 371, MKTG 380.
MKTG 566 Web Marketing and Localization Issues 3.0 Inq
Prerequisites: MKTG 305, MKTG 371 (prerequisites may be waived for non-Marketing students).

6 units selected from:

Non-Business Administration majors may select 6 units from any courses within the College of Business, other than those required for this minor, for which you meet the prerequisites. Business Administration majors may select any upper-division course within the College of Business, other than those required for this minor, for which you meet the prerequisites. Upper-division marketing-related courses offered by another academic department (e.g., RECR 422, Leisure Services Promotion; GEOG 416, Location Analysis) may also be taken but require prior approval by the chair of the Department of Finance and Marketing or the College of Business Undergraduate Programs Advisor.

Written Notice

Departmental approval is required before you begin course work for this minor. Approval can be obtained by providing written notice of your intention to declare this minor. Be sure to file a Declaration of Minor form, obtainable in the College of Business Undergraduate Advising Office.