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Business Administration
College of Business
Dean: Willie E. Hopkins
Department of Accounting and
Management Information Systems
Tehama Hall 313
530-898-6463
e-mail:
acms@csuchico.edu
http://www.csuchico.edu/cob/
Chair: James Sager
Department of Finance and Marketing
Tehama Hall 307
530-898-5666
e-mail:
fnmk@csuchico.edu
http://www.csuchico.edu/cob/
Chair: Shekhar Misra
Department of Management
Tehama Hall 305
530-898-5663
e-mail:
mgmt@csuchico.edu
http://www.csuchico.edu/cob/
Chair: Jeff W. Trailer
Program
BS in Business Information Systems
Minor in Business Administration
Minor in Entrepreneurship & Small Business Management
Minor in International Business
Minor in Management Information Systems
Minor in Managing Diversity in Organizations
Minor in Managing for Sustainability
Minor in Production and Operations Management
The Minor in Marketing
The Minor in Marketing is open to non-Business Administration majors as well as students majoring in Business Administration options other than Marketing.
Course Requirements for the Minor: 21 units
The following courses, or their approved transfer equivalents, are required of all candidates for this minor.
2 courses required:
| MKTG | 305 | Survey of Marketing | 3.0 | FS |
| MKTG | 371 | Consumer Behavior | 3.0 | FS |
3 courses selected from:
| MKTG | 380 | Marketing Research | 3.0 | FS |
| MKTG | 465 | E-Marketing | 3.0 | FS |
| MKTG | 468 | Entrepreneurial Marketing | 3.0 | FS |
| MKTG | 470 | Sales Force Management | 3.0 | FS |
| MKTG | 471 | Distribution Systems and Channel Management | 3.0 | FS |
This course is also offered as SCMS 471.
| MKTG | 472 | Advertising and Marketing Communications | 3.0 | FS |
| MKTG | 473 | Strategic Personal Selling | 3.0 | FS |
| MKTG | 474 | Market Analysis | 3.0 | Inq |
| MKTG | 475 | Retailing | 3.0 | FS |
| MKTG | 476 | Business Marketing | 3.0 | Inq |
| MKTG | 477 | International Marketing | 3.0 | FS |
| MKTG | 478 | Service Marketing | 3.0 | FS |
| MKTG | 480 | Advertising Campaign Competition | 3.0 | FS |
| MKTG | 483 | Advanced Topics in Professional Sales | 3.0 | SP |
| MKTG | 490 | Strategic Marketing Management | 3.0 | FS |
| MKTG | 566 | Web Marketing and Localization Issues | 3.0 | Inq |
6 units selected from:
Non-Business Administration majors may select 6 units from any courses within the College of Business, other than those required for this minor, for which you meet the prerequisites. Business Administration majors may select any upper-division course within the College of Business, other than those required for this minor, for which you meet the prerequisites. Upper-division marketing-related courses offered by another academic department (e.g., RECR 422, Leisure Services Promotion; GEOG 416, Location Analysis) may also be taken but require prior approval by the chair of the Department of Finance and Marketing or the College of Business Undergraduate Programs Advisor.
Written Notice
Departmental approval is required before you begin course work for this minor. Approval can be obtained by providing written notice of your intention to declare this minor. Be sure to file a Declaration of Minor form, obtainable in the College of Business Undergraduate Advising Office.