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Communication
College of Communication and Education
Dean: Phyllis Fernlund
Department of
Communication Arts and Sciences
Tehama Hall 201
530-898-5751
e-mail:
cmas@csuchico.edu
http://www.csuchico.edu/cmas/
Chair: Ruth M. Guzley
Graduate Coordinator:
Internship Coordinator:
Department of Communication Design
Tehama Hall 205
530-898-4048
e-mail:
cdes@csuchico.edu
http://www.csuchico.edu/cdes/
Chair: Terry Curtis
Internship Coordinator:
Department of Journalism
Tehama Hall 207
530-898-4779
e-mail:
jour@csuchico.edu
http://www.csuchico.edu/jour/
Chair: Glen L. Bleske
Internship Coordinator:
Program
BS in Instructional Design and Technology
Minor in Communication Studies
Communication Course Offerings
Please see the section on "Course Description Symbols and Terms" in the University Catalog for an explanation of course description terminology and symbols, the course numbering system, and course credit units. All courses are lecture and discussion and employ letter grading unless otherwise stated. Some prerequisites may be waived with faculty permission. Many syllabi are available on the Chico Web.
Prerequisites: Completion of 9 units of Honors undergraduate courses; college Honors Advisor's and instructor's permission.
Student, in conference with faculty member, will develop a research proposal. This will entail developing competence in a
research methodology appropriate to the field of communication and the student's interests, review of literature, collecting
of data, and acceptance of a prospectus for a project or thesis.
Prerequisites: COMM 399H; college Honors Advisor's and instructor's permission.
The purpose of this course is to bring to fruition the research project or thesis which was begun in COMM 399H. It also entails
a public presentation of the project or thesis. Credit/no credit grading only.
Communication Design Course Offerings
This course teaches the concepts, history, and applications of communication. The implications and ethical issues of media
and the communication process are covered. This course is also offered as JOUR 101.
An introductory survey course demonstrating the methods and principles common to the communication design disciplines, including
problem-solving, composition, idea generation, and storytelling.
Prerequisites: ENGL 130.
An introduction to the styles and formats used in writing for radio, television, multimedia, and the Web. Writing includes
commercials/public service announcements, news, and informational programming. Special fee required; see the Class Schedule.
Introduction to computer systems and applications relevant to the design, communication, and creative fields. Overview of
hardware and software. The implications of working in a networked environment. Basic computer security, backup, and recovery.
Macintosh, Windows, and UNIX environments. Special fee required; see the Class Schedule.
An introduction to technical theatre production in the areas of stage lighting practices and equipment operation. Class includes
lecture/discussion and practical assignments. 2.0 hours discussion, 2.0 hours activity. This course is also offered as THEA
121.
Visual communication is explored through images which audiences view. Includes graphic design methodology, layout, typography,
symbolism, and grid systems developed from thumbnail through comprehensive. For non-Graphic Design majors only. 1.0 hours
lecture, 3.0 hours laboratory.
For Graphic Design majors only. Visual communication is explored through images which audiences view. Includes graphic design
methodology, layout, typography, symbolism, and grid systems developed from thumbnail through comprehensive. 1.0 hours lecture,
3.0 hours laboratory.
This course will explore the elements of visual design as they apply to the production of video and film. An overview of visual
literacy will be given, and the application of these elements to the critical analysis of video and film productions will
be discussed. Successful completion of this course for majors requires a grade of C or higher.
This course is an introduction to the fundamental vocabulary and techniques of digital photography. Emphasis is placed on
developing visual competence in the creation and consumption of lens-based imagery. Course content includes the basics of
camera and digital production techniques for color and black and white photographs that are produced as exhibition-quality
prints and on-screen imagery. Includes a broad-based survey of photo history, contemporary theory, and current issues related
to the practice of photography. Open to non-majors. 2.0 hours lecture, 3.0 hours laboratory. Special fee required; see the
Class Schedule.
A brief introduction to the basic tools and processes of the design and publication of pages to be accessible on the World
Wide Web. You may take this course more than once for a maximum of 3.0 units. Credit/no credit grading only.
An introduction to computer graphics utilizing both PC and Macintosh platforms. Applications for print, video, and training
are stressed. 2.0 hours discussion, 2.0 hours activity. Special fee required; see the Class Schedule.
This course provides a theoretical and practical knowledge of digital audio productions techniques for radio, video, and multimedia.
Particular emphasis is placed on audio for video and production strategies for effective communication in audio. 2.0 hours
activity, 2.0 hours lecture. Special fee required; see the Class Schedule.
Prerequisites: ENGL 130.
The fundamental study of the theory, practices, and interdisciplinary nature of information. The development of information
in modern social and economic institutions. Theoretical foundations of information as a science. Evaluate major methodologies
related to the study of information, its measurement, operational value, structure, notational form, and retrieval processes.
The use and value of information in organizations. Open to non-majors.
Introduction to hypertext markup language (HTML), Web standards, and the Web publication process. Includes practical exercises
in the creation and publication of Web pages and the construction of coherent Web sites. 2.0 hours activity, 2.0 hours discussion.
Special fee required; see the Class Schedule.
Prerequisites: ARTS 122, ARTS 125, CDES 132, CDES 206, or faculty permission.
Orientation to the visual portfolio process and review. Required for students in the CDES Visual Communication/Graphic Design
sequence. Successful completion of the course with a grade of A is necessary for entry into CDES 332, CDES 333, and CDES 334.
Review of individual work by faculty committee. 2.0 hours activity. ABC/no credit grading only.
A course in the practical application of media in radio, television, and magazine formats. 4.0 hours activity. You may take
this course more than once for a maximum of 6.0 units.
Discussion and analysis of the function, structure, organization, operation, and economics of the various telecommunication
industries, including broadcasting, cable, independent production, and other related new technologies. Successful completion
of this course for majors requires a grade of C or higher. Required for enrollment in upper-division Media Arts courses.
An introduction to the application of media and learning theories that emphasize efforts and practices on designing, developing,
delivering, and assessing the effects of digital media on the development of consumers' knowledge, perceptions, beliefs, and
behaviors. The understanding and awareness of the impact of media on both intentional and incidental learning will be explored.
Prerequisites: CDES 271 or concurrent enrollment or faculty permission. Students taking the course for the Minor in Education should request faculty permission.
An introduction to the area of media for instruction and training. The course is divided into three general areas: (1) Hardware;
(2) Theory; (3) Application. Students will design and carry out plans for actual use of media in teaching and learning situations.
3.0 hours laboratory, 2.0 hours discussion. Special fee required; see the Class Schedule.
An introductory survey of the printing, publishing, and packaging areas of graphic arts. Systems of digital printing, including
inkjet, subliminal dye, dry toner, and liquid ink systems. Emphasis on industry organization and structure, printed products
for mass distribution, and methods of graphic arts reproduction. 1.0 hours lecture, 2.0 hours discussion. Special fee required;
see the Class Schedule.
Prerequisites: CDES 114, CDES 281, or faculty permission.
Introduction to digital pre-publishing (print and WWW). Examination of document layouts and page makeup, including software
applications. Proper use of type as alphanumeric symbols and concepts of character and paragraph formatting are stressed.
The course includes an introduction to file importing techniques and strategies for complex document construction. This course
is appropriate for students who want an understanding of introductory content creation techniques for publication. 2.0 hours
discussion, 2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: ENGL 130 (or its equivalent) with a grade of C- or higher.
Study of various approaches to the critical examination of communication. Application of principles to selected examples.
This course is required for all majors in the Department of Communication Design. 1.0 hours discussion, 2.0 hours lecture.
This is a writing proficiency, WP, course; a grade of C- or better certifies writing proficiency for majors.
Prerequisites: CDES 102.
Students will acquire a qualitative understanding of how various information and communication technologies work, the social
needs that drive technology developments, and the future impact of new information technologies on work and society. This
course is required for all majors in the Department of Communication Design. Special fee required; see the Class Schedule.
Prerequisites: CDES 261 (with a grade of C or higher) or faculty permission.
A review of the legal assumptions of telecommunication regulation; a review of the major legal issues, cases, and legislative
acts which form the corpus of telecommunication regulation.
An extension and expansion of basic skills with tools and processes for the design and publication of pages to be accessible
on the World Wide Web. Intended to enhance the understanding and skills of students who have already had some introduction
to, and experience with, Web design. You may take this course more than once for a maximum of 3.0 units. Credit/no credit
grading only.
Prerequisites: CDES 103 or JOUR 260.
An analysis of the role of the copywriter in the creation of media advertising. Emphasis on effective copywriting. Training
in the creation of complete campaigns. Includes brief study of ethics and regulations of advertising. Special fee required;
see the Class Schedule.
Prerequisites: Basic computer literacy, faculty permission.
A study in the design and development of multimedia. Emphasis on conceptualizing multimedia products for use in education
and training, information delivery, and performance support. Hands-on skill development in creating digital elements for use
in multimedia, such as graphics, audio, and video and combining these elements into interactive programs. Special fee required;
see the Class Schedule.
An examination of the economic principles and concepts needed to understand the workings of the electronic media industries.
Applications and examples are selected to illuminate current media trends.
Examines the use of computer systems and technology in expanding and improving traditional communication methods. The role
of computers in production and distribution of mass media forms will be studied as well as implications for individualizing
information and communication modules with large automated information data bases connected to terminals in the home or office.
Telecommunication networks using satellites, fiber-optics, packet switching burst communication transmissions will be explored.
Special fee required; see the Class Schedule.
Prerequisites: Senior standing or faculty permission.
An exploration, by means of a team project, of the new technologies related to communication and information media. 3.0 hours
laboratory, 2.0 hours discussion.
Prerequisites: CSCI 100 or equivalent experience with computers.
Develop knowledge of (a) the role of information and specialized information systems in modern organizations and (b) how changes
in the world information environment challenge organizations. Introduces methods of designing and preparing specifications
of information systems for a variety of specialized tasks.
Prerequisites: CDES 222.
Modern Web technologies for the production and publication of Web pages and sites. Production of client-side and server-side
dynamic Web pages to accept user input and retrieve information from databases. Style sheets for controlling Web page appearance.
2.0 hours lecture, 2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: CDES 222.
The nature of the human interface. Issues in human interface design with strong emphasis on the WWW and E-commerce. Principles
of usability and their underpinnings in cognitive psychology. Web accessibility and adaptive technologies. Students critically
analyze the usability of existing E-Web sites and recommend changes.
Prerequisites: Junior or senior standing.
Relationships between governmental processes and the availability of public information and channels of communication. Intergovernmental
agencies and federal, state, and local governments as sources of published and unpublished information and as forces in the
development of communication systems.
Prerequisites: CDES 214, CDES 282.
Introduction to typographic and diagramatic information design with an emphasis on improving the accessibility and usability
of complex data for print and interactive media. Topics include principles of visual and typographic composition, visual perception
and cognition, visual symbols, visual representations of hierarchical structures and quantitative information, interaction
and navigation in visual interface design. 2.0 hours discussion, 2.0 hours activity.
The course is designed to expose visual communication students to significant graphic forms, personalities, and movements.
Students will relate symbolic, typographic, photographic, and illustrative imagery to informative and persuasive media.
Prerequisites: CDES 230.
Exploration of letterforms; historical through contemporary. Alphabet development and modification for visual communication.
Experience with traditional letterform techniques and how they interface with current computer technologies. 2.0 hours discussion,
2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: CDES 230 for CDES majors. Other majors require instructor permission.
Study of methods, materials, and techniques used by designers to translate literary or verbal messages into visual terms.
Designed to equip students with foundation techniques for interpreting and explaining visual concepts. 2.0 hours discussion,
2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: CDES 230, CDES 282; concurrent enrollment in or prior completion of CDES 214.
Introduction to typographic syntax, with an emphasis on the organization and visual structure of typographic information.
Topics include principle of composition, form-counterform relationships, modular grids, proportion, and visual hierarchy.
2.0 hours discussion, 2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: CDES 333 or CDES 334.
Course designed to enable student exploration of broad professional field of visual advertising design, special creative technique
and presentation methods; interface with corporations, institutions, and government. 2.0 hours activity, 2.0 hours discussion.
Prerequisites: CDES 230.
The study of graphic technical processes as they relate to the graphic designer, illustrator-artist. Explains methods of preparing
art work for reproduction. 2.0 hours activity, 2.0 hours discussion.
Prerequisites: CDES 333, CDES 334.
To prepare the student to develop communication methodology for solving experimental packaging problems; to develop two-dimensional
and three-dimensional package simulation techniques; to understand the marketing aspects of packaging, technical reproduction
methods of packaging, and interface them with the visual media. 2.0 hours discussion, 2.0 hours activity. Special fee required;
see the Class Schedule.
Prerequisites: ART 125 is strongly recommended.
Course defines illustration theory and illustrator's role in visual communication process. Explores use of illustration as
method of visual problem-solving. Designed to help students explore professional field of illustration design, its special
characteristics, and techniques. 2.0 hours discussion, 2.0 hours activity.
This course examines the development of radio/television formats, programming types, ideology, and genres from historical
and critical standpoints. The impact on cultural functions, political agendas, social judgment, art forms, and human communication
will be addressed through interpretation of mediated content.
The origins and major movements in the area of the documentary film. The various uses relating to propaganda, social problems,
and personal insight. Production motivations in seeking the mass audience through documentary. Open to non-majors. Formerly
CDES 242.
Prerequisites: CDES 103.
An advanced writing course for non-print media which provides experience in writing narrative scripts for television and film.
Consideration will be given to format and style as well as aspects of dramatic structure. Special fee required; see the Class
Schedule.
Motion picture beginnings. How production, distribution, and use developed to make motion pictures a powerful medium for mass
communication. The significance of the motion picture as an entertainment, education, information, and propaganda device meeting
unique social needs and purposes. Open to non-majors. Formerly CDES 241.
Prerequisites: CDES 366.
This course is designed to acquaint the student with the responsibilities of the producer in all media productions.
Prerequisites: CDES 261 (with a grade of C or higher) or faculty permission.
A thorough review of the basics of broadcast and online programming practices and theory including both qualitative and quantitative
audience analysis. Programming for broadcast, cable, satellite, premium, public, and online media are discussed and analyzed.
The course explores distribution strategies adopted by international media industries in the era of globalization. Such strategies
include: genre adaptation, content reformatting, audiovisual translation, and programming.
Examines the creation and propagation of representations of identity, such as sexuality, ethnicity, race, nationality and
class within film, video and electronic arts.
Investigates the concept of world and national cinema within historical, economic, cultural, and theoretical contexts. 2.0
hours discussion, 2.0 hours activity.
Prerequisites: CDES 103, CDES 216.
The skills and techniques of announcing in audio, slide tape, film, and video presentations. Areas covered include copy interpretation
and the objective delivery of scripted and ad-lib material in a variety of audio, film, video, and live presentations. 2.0
hours activity, 2.0 hours discussion. Special fee required; see the Class Schedule.
Prerequisites: CDES 103, CDES 216.
Theory, practice, and techniques involved in gathering, writing, and reporting broadcast news. 2.0 hours activity, 2.0 hours
discussion.
Prerequisites: CDES 261 (with a grade of C or higher) or faculty permission.
The programming and management principles involved in the operation of telecommunication facilities. Course content includes
sales, advertising, programming, legal and ethical management responsibilities, and other related topics. Industry professionals
are frequent guest speakers.
Prerequisites: CDES 103, CDES 206, CDES 216; CDES 141, CDES 261 (both with a grade of C or higher).
Theory and techniques of video production designed to develop skills in all aspects of electronic field video production.
The course includes all pre-production, production, and post-production videotape editing elements related to the production
of all video programs. 2.0 hours discussion, 3.0 hours laboratory. Special fee required; see the Class Schedule.
Prerequisites: CDES 103, CDES 216; CDES 261 (with a grade of C or higher).
The planning, researching, writing, and production of news and informational programs related to public affairs. Course content
includes interview, discussion, and documentary styles of public affairs programming. 2.0 hours discussion, 2.0 hours activity.
Prerequisites: CDES 206 (with a grade of C or higher).
This course addresses photographic perception, creative process, and a more thorough investigation of narrative editing practices
and techniques related to digital photography. Technical concepts include advanced systems of exposure and digital imaging
processing for high-quality digital output. Open to non-majors. 2.0 hours laboratory, 2.0 hours discussion. Special fee required;
see the Class Schedule.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
Credit/no credit grading only.
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising
faculty member. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading only.
Prerequisites: CDES 314.
Project-based course designed to develop the student's ability to function as a multimedia development team member. Emphasis
on design and development of multimedia programs for use in education and training, information delivery, and performance
support. Special fee required; see the Class Schedule.
Prerequisites: CDES 222.
Techniques and strategies for arriving at reliable cost estimates for digital WWW media projects, to include direct, indirect,
and contingency costs and profits. Critical path analysis and computational techniques are stressed. 2.0 hours discussion,
2.0 hours activity.
Prerequisites: CDES 222 or faculty permission. Completion of, or concurrent enrollment in, CDES 323 is recommended.
The role of the computer in handling office functions is examined. Emphasis will be on the analysis of office services and
operations in terms of organizational structure and individual requirements. System design and implementation will be covered
in terms of user acceptance, equipment requirements, and cost/benefits. Comparisons will be made between centralized and decentralized
systems. 2.0 hours discussion, 2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: CDES 333, CDES 334.
Creation of documents to affect audiences, including book, magazine, annual report, newsletter, and experimental formats.
Includes publication formula, analysis, and relation to electronic platforms. 2.0 hours discussion, 2.0 hours activity. Special
fee required; see the Class Schedule.
Prerequisites: CDES 333, CDES 334.
Environmental signage and information systems design for exhibits, retail, transportation, parks, museums, and related architecture.
2.0 hours activity, 2.0 hours discussion. Special fee required; see the Class Schedule.
Prerequisites: Graphic Design students: CDES 230, CDES 206, CDES 333, CDES 334. Media Arts students: CDES 206, CDES 313. All students: faculty permission.
This course offers communication Design students the opportunity to create an advertising campaign for a national competition.
Students are responsible for research, design, copywriting, production, and presentation under faculty supervision. This course
works in collaboration with a similar class in the College of Business, which is responsible for research, marketing and strategic
aspects of the competition.
Prerequisites: CDES 334.
Introduction to typographic semantics, with an emphasis on the expression of meaning, experimentation, and discovery. Topics
include contemporary typographic theory, font design, mixing messages, non-linear composition and sequence. 2.0 hours activity,
2.0 hours discussion. Special fee required; see the Class Schedule.
Prerequisites: CDES 333, CDES 334.
Analysis, creation, and presentation of identity, branding, and licensing for corporate, government, education, medical, and
non-profit organizations. 2.0 hours discussion, 2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: CDES 214 and CDES 282, or faculty permission.
Introduction to time-based information design and kinetic typography, exploring relationships between music and typographic
composition for new media. Topics include historical relationships between music and typography, form and space, hierarchy
and structure, texture and depth, time and movement. 2.0 hours discussion, 2.0 hours activity. Special fee required; see the
Class Schedule.
Prerequisites: CDES 333, CDES 434, CDES majors only.
This course is studio practice offered for 3 units. The course is designed to provide actual studio practice in graphic design
and focuses on client relationships, design management, specifications, cost analysis, printer interface, and quality control.
Students function as design studio staff members with a faculty member as art director. Recommended for Visual Communication
majors only. 2.0 hours discussion, 2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: Senior standing
This seminar is the capstone course for the Option in Mass Communication Design. It is intended to provide students with an
intensive collaborative experience in critique of the design of mass communication channels, programs, and artifacts.
This class for Media Arts majors is designed to help you learn effective ways to present your work and market your talent
in media or whatever career you choose to pursue. Through texts, discussion, exercises and help from your advisors you'll
learn more about identifying beginning jobs in fields that interest you and how to create well written cover letters, as well
as a resume, portfolio, and demo tapes. Students taking the 2-unit course will attend a professional broadcasting conference.
You may take this course more than once for a maximum of 2.0 units. Credit/no credit grading only.
Prerequisites: CDES 366.
This course will focus on the design and creation of television programs used in corporate training, interactive video, and
other non-dramatic settings. Students will be responsible for the television producer's functions in planning and supervising
the execution of television programs, with emphasis on content, organization, and use of production techniques to secure the
intended audience response. 2.0 hours discussion, 3.0 hours laboratory. Special fee required; see the Class Schedule.
Prerequisites: CDES 366.
Involves complicated and detailed editing of video-based materials using digital and analog linear and nonlinear video editing
procedures and techniques.
Prerequisites: CDES 366.
Theory and techniques of color video production designed to develop skills in all aspects of video production. This course
includes pre-production and production elements related to the production of all video programs. 2.0 hours discussion, 3.0
hours laboratory. Special fee required; see the Class Schedule.
Prerequisites: CDES 366.
Selected video production projects involving advanced techniques not covered in other production courses, including integration
of other media forms into complete video programs. 3.0 hours laboratory, 2.0 hours discussion. You may take this course more
than once for a maximum of 6.0 units. Special fee required; see the Class Schedule.
Prerequisites: CDES 366 or faculty permission.
Provides students with opportunities to further define their skills and abilities in audio and/or video-related experiences.
You may take this course more than once for a maximum of 15.0 units. Credit/no credit grading only.
Prerequisites: CDES 272.
Application of systematic instructional design and development techniques. The student functions as an instructional planner
and performs key instructional design/product development tasks such as assessing instructional needs and developing detailed
design specification, prototypes and final instructional products. Emphasis on developing products for incorporation into
an instructional design portfolio. Special fee required; see the Class Schedule. Formerly CDES 373.
Prerequisites: CDES 473 or faculty permission.
Theory and practice of evaluation as it relates to instructional products and programs. Consideration of formative and summative
evaluation techniques that are particularly applicable to instructional technology, including peer and expert review, pilot
testing, and cost-benefit analysis. Examination of sampling techniques and measurement methods that support the evaluation
effort.
Prerequisites: CDES 473.
Theoretical frameworks and strategic approaches to analyzing the source of human/organizational performance problems are discussed.
Emphasis on analytical approaches to needs analysis that result in recommended interventions to solve performance problems
such as training, organizational development, and workplace redesign. Special fee required; see the Class Schedule.
Prerequisites: CDES 473.
An overview of the scholarly theory, research literature and application of the field of instructional technology. Classic
models and theories about instruction, learning, perception, systems and communication are examined. Research findings that
have potential applications in the design, production or delivery of instruction are featured. Micro-theories such as component
display theory and elaboration theory, which have particular relevance to instructional design, are considered.
Prerequisites: Faculty permission.
This course is an internship offered for 1.0-12.0 units. You must register directly with a supervising faculty member. The
internship is a program designed to provide the student with occupational experience within the industrial environment in
the information and communication profession prior to graduation. The internship is designed as a transition to professional
practice wherein the student will work full-time within an industrial firm for a length of time to be established between
the cooperating firm, the intern, and California State University, Chico. The student will experience a wide range of industrial
situations, conditions, and practice. Students will serve their internship under the direct supervision of a practicing member
of the profession. You may take this course more than once for a maximum of 15.0 units.
Prerequisites: CDES 396 with a grade of C- or higher or faculty permission.
This course addresses the development of visual concepts and meaning created with photo-narratives. Students practice advanced
editing techniques that include the creation of key images, sets, and sequences. Class projects may incorporate media beyond
photography. Open to non-majors. 3.0 hours laboratory, 2.0 hours discussion. You may take this course more than once for
a maximum of 6.0 units.
Prerequisites: CDES 206.
This course is designed to teach students concepts and skills in photographic copying and titling techniques and their applications
to motion picture, instructional media, and TV production. 3.0 hours laboratory. You may take this course more than once for
a maximum of 2.0 units.
Prerequisites: CDES 396 with a grade of C or higher or faculty permission.
This course addresses the development and execution of a single photography project culminating in a final portfolio. Individual
research on historic and contemporary photo-practices is expected. Open to non-majors. 2.0 hours discussion, 3.0 hours laboratory.
You may take this course more than once for a maximum of 6.0 units. Special fee required; see the Class Schedule.
Prerequisites: CDES 396 with grade of C or higher or faculty permission.
This course explores specialized digital production techniques, including advanced file management practices, working with
RAW files, ICC color profile generation and management, and high-end output methods. Open to non-majors. 3.0 hours laboratory.
You may take this course more than once for a maximum of 2.0 units.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising
faculty member. You may take this course more than once for a maximum of 6.0 units. Credit/no credit grading only.
Introduction to the operation, testing, and management of the technologies of modern Central Office/Remote Office switching
and signaling functions, including hardware and software. 1.0 hours lecture, 2.0 hours activity. ABC/no credit grading only.
Introduction to the operation, testing, and management of the technologies of telecommunication connectivity in the wide area, including digital multiplexing and cross-connect systems, Integrated Services Digital Network (ISDN), frame relay systems, Asynchronous Transfer Mode (ATM), fiber optic systems (Wave Division Multiplexing ¿WDM¿ and Synchronous Optical Network ¿SONET¿). 1.0 hours lecture, 2.0 hours activity. ABC/no credit grading only.
Introduction to the operation, testing, and management of the technologies of digital telecommunication applications and network
systems, including Local Area Network (LAN) systems, router systems and their use in internetworking applications, and digital
services systems, including synchronization systems. 1.0 hours activity, 1.0 hours lecture. ABC/no credit grading only.
Introduction to the management and use of the technologies of network operations, administration, management, and provisioning.
1.0 hours lecture, 1.0 hours activity. ABC/no credit grading only.
As a seminar, this course is designed to challenge students to think critically about the modes, functions, and consequences
of communication in instructional settings.
An overview of research strategies for instructional technology. Emphasis on critical review of existing research, formulating
research questions, selecting a research methodology, collecting data, and reporting results. Key outcome is student generation
of a proposal for the research or project component of the M.S. in Instructional Technology.
Prerequisites: CDES 271, CDES 476.
Exploration and application of instructional design models. The student functions as an instructional consultant, analyzing
an instructional problem/opportunity, designing and developing an instructional intervention. The emphasis is on developing
products for incorporation into an instructional design portfolio.
Prerequisites: CDES 673.
Exploration and application of evaluation theory and models. The emphasis is on the evaluation of instructional products and
programs, and of performance interventions. Examination of sampling techniques and measurement methods that support the evaluation
effort.
Prerequisites: CDES 271; CDES 476 or CDES 673.
The field of performance technology, its relationship to the organization and the changing global economy are explored to
broaden theoretical perspectives and practical procedures of performance analysis. Focus is on application of both knowledge
and skills to the analysis of a variety of performance problems, the application of tools and techniques used in performing
an analysis, and the design of a performance system.
Prerequisites: CDES 473 or CDES 475.
Project-based course designed to develop the student's ability to function as a project leader and team member in the development
of instructional projects incorporating print, video, and computer-mediated delivery systems. Emphasis on design and development
as well as team management. 1.0 hours discussion, 4.0 hours activity. Special fee required; see the Class Schedule.
Examines the social, economic, and public policy implications of current trends and potential changes in information technology
and in the institutions controlling that technology. Policy options associated with cable television, communication satellites,
multimedia technology, and global information systems will be discussed.
Prerequisites: CDES 314, faculty permission.
Project-based course designed to develop the student's ability to function as a project leader and team member in the development
of multimedia programs and prototypes. Emphasis on multimedia design and development as well as team management. Special fee
required; see the Class Schedule.
Prerequisites: Faculty permission.
This course is a graduate-level independent study offered for 1.0-3.0 units. You must register directly with a supervising
faculty member. You may take this course more than once for a maximum of 6.0 units.
Prerequisites: Faculty permission.
This course is offered for 1.0-6.0. You must register directly with a supervising faculty member. You may take this course
more than once for a maximum of 6.0 units.
Prerequisites: Faculty permission.
This course is offered for 1.0-6.0. You must register directly with a supervising faculty member. You may take this course
more than once for a maximum of 6.0 units.
Communication Studies Course Offerings
Effective oral communication. Introduction to human communication theory. Practice in gathering, organizing, and presenting
material in speeches to persuade, inform, and interest. 2.0 hours discussion, 1.0 hours lecture. This is an approved General
Education course.
Prerequisites: Acceptance into the Honors Program.
Effective oral communication. Introduction to human communication theory. Practice in gathering, organizing, and presenting
material, with special emphases on evidence, reasoning, analysis, and argument. Oral advocacy of ideas with a focus on critical
thinking. Open to Honors students only. This is an approved General Education course.
This course examines communication in small group processes such as group development, group climate, leadership and roles,
problem solving, and conflict. Participation in an in-class small group helps facilitate individual and group improvement.
This is an approved General Education course.
Using speeches developed for other communication classes, students will compete in a speech tournament held on a weekend designated
at the beginning of each semester. Students will practice public speaking, argumentation and debate skills and will receive
written feedback from a minimum of two different critics. This course is for students without any previous competitive public
speaking experience. You may take this course more than once for a maximum of 2.0 units. Credit/no credit grading only.
See description for CMST 139C below. 3.0 hours activity. You may take this course more than once for a maximum of 8.0 units.
See description for CMST 139C below. 1.0 hours discussion, 3.0 hours activity. You may take this course more than once for
a maximum of 8.0 units.
Supervised preparation for participating in intercollegiate contests in debate, persuasion, informative speaking, oral interpretation,
speeches to entertain, and similar events. No more than 8 units of Forensics (CMST 139 or CMST 339) may be counted toward
total University requirements. 3.0 hours activity, 2.0 hours discussion. You may take this course more than once for a maximum
of 6.0 units.
This course offers students the opportunity to learn and develop critical knowledge and communication skills related to career
development and employment searching. The course is offered as a two-day workshop where students attend individual seminars
on topics such as Career Development (choosing the first job, how to build jobs into a career, how to select professional
fields); Professional Expectations (business attire, communication, dining etiquette); Employment Research (company, industry,
and job research, resume and cover letter writing, persuasion); Interview Preparation (communication, questions, research,
follow up). Students learn about the many career options available to them after graduation, as well as how to prepare for
and successfully meet their personal employment goals. You may take this course more than once for a maximum of 2.0 units.
Credit/no credit grading only.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
An introduction to the study of one-to-one relationships, focusing on the experience, behavior, and rules governing such interpersonal
contexts as friendships, families, and employer-employee relations. Factors influencing communication are studied, such as
language, perception, non-verbal, power, status, and roles. Problems of communication are identified and studied. Confidence
in relating interpersonally is handled.
Prerequisites: CMST 131 or CMST 132.
Study of the nature of argument, including methods of analysis, research, patterns and fallacies of reasoning, use and tests
of evidence, refutation, and debate as a practical application of argumentation. This is an approved General Education course.
This course introduces students to the communication studies major or minor. It reviews and discusses the major theories,
research, and related principles of the field to create general awareness for students new to the communication discipline
and emphasizes the practical and professional applications of the field, enabling students to make connections among the discipline,
their daily life, and potential career choices.
Prerequisites: ENGL 130 (or its equivalent) with a grade of C- or better.
Writing skills course for communication studies majors that addresses issues in communication scholarship, including practical
applications of theory and research in communication, communication journals and the publication process, how to conduct a
scholarly literature review, how to write a scholarly research paper in communication studies, and how to write on a professional
level.
Examination, evaluation, and application of scientific methods of communication behavior analysis, especially those directly
applicable to human communication.
Using both cognitive and experiential models, this course will explore the relationships between gender and communication.
Lectures/discussions/exercises will focus on such topics as self-perceptions and images of men and women, language used by
and about men and women, self-disclosure and self-assertion as communicative acts, gender differences in information processing
and non-verbal communication, private and public contexts for gender communication, and gender communication in organizations.
This is an approved General Education course.
Focus is on the problems of communication between cultural groupings inside and outside of the U.S. Aspects of communication
theory, non-verbal, interpersonal and organizational communication, and world systems theory. This is an approved US Diversity
course.
See description for CMST 339C below. 3.0 hours activity. You may take this course more than once for a maximum of 8.0 units.
See description for CMST 339C below. 1.0 hours discussion, 3.0 hours activity. You may take this course more than once for
a maximum of 8.0 units.
Supervised preparation for participating in intercollegiate contests in debate, persuasion, informative speaking, oral interpretation,
speeches to entertain, and similar events. No more than 8 units of Forensics (CMST 139 or CMST 339) may be counted toward
total University requirements. 2.0 hours discussion, 3.0 hours activity. You may take this course more than once for a maximum
of 6.0 units.
Prerequisites: CMST 131, CMST 330, CMST 331 with a grade of C- or higher.
Study of representative theories of rhetoric from classical to modern times. Emphasis is on continuing questions, trends,
developments, and influence upon contemporary thought, and practical applications of theory to understanding and performing
rhetorical criticism.
Prerequisites: CMST 131.
Basic theories of persuasion, including variables, resources, and constraints affecting persuasive discourse in diverse situations.
Preparation and presentation of persuasive speeches designed to modify attitudes and behavior.
Prerequisites: CMST 131, CMST 330, CMST 331 with a grade of C- or higher.
The study and survey of major content areas of organizational communication theory and research. Contemporary theories related
to organizational environments are reviewed with an emphasis on technology in organizations and its relationship to communication
process. Content areas include ethics, networks, diversity and cultures, changing employer-employee relations, feedback, groups,
home-workplace tensions, and various emerging topics in the field.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising
faculty member. Special projects (research or production) in communication study. You may take this course more than once
for a maximum of 6.0 units. Credit/no credit grading only.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
Analysis of major factors in group and individual opinion formation, with emphasis on politics, opinion measurement, and the
role of mass media in the political process. This course is also offered as JOUR 424, and POLS 424.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
An examination of the relationships of politics and the mass media. Includes a project involving media analysis and campaigns
or public policy decisions. This course is also offered as JOUR 428, and POLS 428.
Prerequisites: ENGL 130 (or its equivalent) with a grade of C- or higher; CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; for CMST majors or by faculty permission for non-majors.
Study of freedom of speech, with attention to issues of dissent and responsible communication. This is a writing proficiency,
WP, course; a grade of C- or better certifies writing proficiency for majors.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; either CMST 334 or CMST 335.
This course introduces students to the theory/practice of health communication as a context within which dyadic, small group,
and organization communication occurs. Students examine topics such as provider-client communication, health communication
and technology, diversity and culture as influences in health communication, and the role that the mass media plays in disseminating
information about and impacting health communication. This lecture/discussion class examines relevant case studies and works
with local health agencies in brief service learning projects designed to put theoretical knowledge to practical social use.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher.
This course provides an in-depth study of selected contexts and issues for rhetorical studies.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors or by faculty permission for non-majors.
In-depth theoretical approaches and research perspectives are studied from the field of organizational communication. Theories
studied include classical to modern theories of organization, as well as contemporary and critical theories in the communication
field. Research areas reviewed include network analysis, socialization, control practices, and others. Application of theory
into research is also explored.
Prerequisites: ENGL 130 (or its equivalent) with a grade of C- or higher, CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; CMST 132 for CMST majors or by faculty permission for non-majors.
This course represents an advanced exploration and application of leadership and associated decision making with particular
focus on communication processes in a variety of contexts. Discussion topics include, but are not limited to, traditional
and contemporary leadership theory, leadership communication competence, leadership and dissent, gender and cultural issues
associated with leadership and decision making, followers as an integral part of the leadership equation, and ethical issues
related to leadership communication. A group project offers students the opportunity to witness first-hand concepts discussed
and to apply what they have learned. This is a writing proficiency, WP, course; a grade of C- or better certifies writing
proficiency for majors.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; CMST 132.
Students master advanced public speaking skills while working concurrently on knowledge development in general career environments
as well as specific professional contexts. Potential career choices and strategies for the communication major are identified
and explored. This course challenges the student to identify their post-graduation goals and prepare for their career choices
via extensive knowledge accumulation, skill advancement, and development of their overall communication competence.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher; CMST 132 for CMST majors or by faculty permission for non-majors.
This course extends students' interviewing knowledge and experience beyond job search interviews into complex contexts such
as focus groups, needs assessments, performance appraisals, and employee counseling and disciplinary action. Attention is
given to listening and nonverbal behavior in interview contexts, interview development and management, facilitation skills
for group interviews, and analysis and interpretation of interview data. Technology as a medium for interviews is also explored.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher.
This course provides opportunities for advanced students in organizational communication to extend and apply their discipline
knowledge, primarily using a case study method. Course topics focus on current issues in communication research related to
organizational life, including but not limited to socialization, computer mediated communication, organizational transformation,
ethics, technology, and others. Students are actively engaged in the content by reflecting on, analyzing, debating, and discussing
case studies while presenting their work in both oral and written formats, individually as well as in groups.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher.
This course examines the communication concerns of the nonprofit, or third sector, and its changing role in society. Students
extend their knowledge of communication theory, analysis, and presentation skills while examining topics such as internal
and external communication at the national, state, and local levels of nonprofits, volunteer and other stakeholder communication,
crisis and advocacy communication, and communicating for sustainability. Innovations in nonprofit organizing are also covered.
Prerequisites: Completion of 18 units within either the Major Core, Organizational Communication Option, or Communication and Public Affairs Option.
To enroll in CMST 489, students must apply for an internship directly with the internship coordinator, who can be found through
the CMST main office. Applications must be completed by the end of the second week of the semester and by the first day of
a special session. The internship program provides students with a culminating experience that links their educational experience
with practical organizational experience prior to graduation. Student learning objectives for the internship are jointly established
by the student, the cooperating organization, the internship coordinator, and California State University, Chico. Students
serve their internships under the direct supervision of a member of the cooperating organization. Students can only enroll
in the course through the coordinator. This course is offered for 1.0-15.0 units, and only 3.0 units count toward graduation
requirements in the organizational and human communication options. You may take this course more than once for a maximum
of 15.0 units.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
Prerequisites: CMST 330; CMST graduate standing or faculty permission.
Reviews classical and contemporary research in communication. Introduces graduate students to scholarly study of human and
mediated communication.
Prerequisites: CMST 332; CMST graduate standing or faculty permission.
This course is designed to provide students with a working understanding of research methods associated with the field of
communication with special attention to quantitative inquiry. Methods addressed include but are not limited to surveys, experiments,
content analysis, and evaluation research. On a practical level, students learn how to read and interpret research articles
of a quantitative nature, how to construct research proposals for quantitative research studies, and how to analyze statistical
data using SPSS.
Prerequisites: CMST graduate standing or faculty permission.
This course reviews current interpretive and critical approaches to human communication research.
A review of classical and contemporary research in political communication; presentation and discussion of current issues
in political communication. This course is also offered as POLS 604.
Prerequisites: CMST graduate standing or faculty permission.
The purpose of this course is to assist students in understanding research in interpersonal communication; that is, to comprehend
the work being published in the discipline's major journals, etc. Students going into professional areas will have a much
fuller appreciation for communication in human relationships. However, this course is not intended to provide therapeutic
training for practitioners in the helping professions.
Prerequisites: CMST graduate standing or faculty permission.
As a seminar, this course is designed to challenge mature students to think critically about the modes, functions, and consequences
of communication processes in organizational contexts. This course surveys the roots of the field as well as micro and macro
communication approaches, traditional and contemporary theories and methodologies.
Prerequisites: CMST graduate standing or faculty permission.
This course is intended to fulfill the need for a foundations course in the philosophies underlying human communication study.
Prerequisites: CMST graduate standing.
Health communication is an emerging specialty in the field of communication. The course includes issues such as provider-client
communication, provider-provider communication and education, intercultural health communication, alternative medicine, health
ethics, and mass media health images.
Prerequisites: CMST 335 or equivalent; CMST graduate standing or faculty permission.
This course surveys current theoretical and applied literature relevant to the field of intercultural communication. In addition
to exploring various theories and methodologies used to study intercultural communication, students produce a publication-quality
research paper.
Prerequisites: CMST 451; CMST graduate standing or faculty permission.
A seminar designed to expose students to advanced and specialized treatment of topics relevant to rhetoric and public address.
You may take this course more than once for a maximum of 6.0 units.
Prerequisites: CMST graduate standing or faculty permission.
A seminar covering the development of rhetorical criticism in the twentieth century from its early separation from literary
criticism to its present pluralism of approaches and critical objects. Emphasis on both critical theory and application of
that theory. Value of criticism for understanding communication.
Prerequisites: CMST graduate standing or faculty permission.
This course provides students with an introduction to the theories of social change offered by feminist theorists. These theories
are approached from a rhetorical or communication perspective, one focused on the nature and function of symbol use, and is
used to challenge and transform our understanding of human communication.
A weekly seminar in the theory and practice of teaching public speaking. Required of all teaching associates assigned to teach
the Speech Communication Fundamentals class (CMST 131). You may take this course more than once for a maximum of 4.0 units.
This course is a graduate-level independent study offered for 1.0-6.0 units. You must register directly with a supervising
faculty member. Research or creative project supervised by a faculty member and separate from the 699P or 699T terminal degree
requirement. You may take this course more than once for a maximum of 6.0 units.
Prerequisites: CMST graduate standing or faculty permission.
This course is designed to provide an in-depth concentration on major contemporary research problems, trends, etc. in the
field of human communication. As such, therefore, this course is NOT to be considered a survey class. The course consists
of a combination of approaches, including lecture-discussion, guest speakers, etc., but will focus on a different topic area
each semester.
A media project in lieu of the traditional research thesis (699T) as the terminal degree requirement. You may take this course
more than once for a maximum of 6.0 units.
The terminal requirement for the master's degree. You may take this course more than once for a maximum of 6.0 units.
Journalism Course Offerings
This course teaches the concepts, history, and applications of communication. The implications and ethical issues of media
and the communication process are covered. This course is also offered as CDES 101.
Prerequisites: Sophomore standing; concurrent enrollment in or prior completion of JOUR 260 for Journalism majors.
A survey of public relations: problems and issues, organization and operations, skills and techniques, careers and opportunities.
This course is also offered as POLS 244.
Journalism is changing more rapidly now than at any time in the past century, and this course gives a context to those changes
and provides an overview of contemporary journalistic institutions. Students explore the history of online journalism; the
structure of media organizations; the professional and ethical values of journalists; the needs, desires and influences of
culture; and the impact of changing technologies on public relations and traditional newsgathering. This includes critical
analysis of the relationship of journalism and society and the effect of political, economic and cultural factors on journalism.
Prerequisites: ENGL 130.
Techniques of information gathering and writing for various audiences in the mass media. Required course for the Options in
News-Editorial and Public Relations. Students must earn a grade of C or higher to advance to subsequent writing courses in
the Department of Journalism. Students who do not receive at least a C may repeat the course. 2.0 hours discussion, 2.0 hours
activity. Special fee required; see the Class Schedule.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
Prerequisites: ENGL 130.
Entertainment, as a major form of mass media content, is a major shaper of the individual and collective cultural identities
in the United States. The popular arts are studied from historical, theoretical, philosophical, and critical perspectives.
This is an approved General Education course.
The purpose of this course is to educate students to be informed consumers of media, to examine actual portrayals of women
in the various media, and to explore how the media industry treats women. These objectives will result in a raised awareness
of how both sexes can participate equally in the world around them. This is an approved General Education course. This course
is also offered as WMST 311.
How the press operates in other societies, both free and authoritarian: the role of journalism in shaping foreign policy in
America and abroad; the role of the press in developing countries; the part journalism plays in international and world organizations;
the history of significant foreign press systems; the American press in an international context. Open to non-majors.
This course is designed to build leadership skills and promote community service within a diverse community. Students lead, organize and work with others through service learning projects. These projects involve the development of peer tutoring programs, philanthropy projects, and/or student recruiting and retention services.
Note: The highlighted is different from what appears in the printed catalog. What is displayed is current and correct.Prerequisites: JOUR 101, JOUR 260.
The law as it applies to the press, pictures, and broadcasting. Philosophical basis and historical evolution of legal precedent
governing the media. Practical limitations of libel, slander, privacy, copyright, information access, free press-fair trial,
contempt and reporter's rights, advertising and media concentration as they affect freedom of the press. Required for news-editorial
option; elective for public relations option.
Prerequisites: ENGL 130 (or its equivalent) with a grade of C- or higher, HIST 130, JOUR 260, POLS 155.
Designed for students planning reporting or editing careers. Development of greater skills in story recognition and judgment,
information gathering, and finished written presentation, including specialized reporting and ethics. Stress is placed on
leads, the complex story, and polished writing. Journalism majors in the news-editorial option who earn below a C- in JOUR
321 are required to repeat the course and are expected to earn a C- or higher to receive writing proficiency credit. 2.0 hours
discussion, 2.0 hours activity. This is a writing proficiency, WP, course; a grade of C- or better certifies writing proficiency
for majors. Special fee required; see the Class Schedule.
Prerequisites: JOUR 260.
Study of the American newspaper, magazine, and book from the Colonial period to the present time. Emphasis is placed upon
changing trends and the outstanding people who shaped the development of these modern media, noting the influence of the past
upon the present.
Prerequisites: JOUR 260.
Techniques of writing nonfiction articles and features for publication; where to find material, markets. Student writings
may appear in campus publications such as Orion. 2.0 hours discussion, 2.0 hours activity.
Prerequisites: JOUR 260.
Evaluating and editing newspaper copy; perfecting copyreading skills; typography, headline writing, page makeup and layout,
and newspaper design. 2.0 hours activity, 2.0 hours discussion. Special fee required; see the Class Schedule.
Prerequisites: JOUR 260; JOUR 327 or JOUR 341; or faculty permission.
Provides practical application of journalistic techniques through preparation of the departmental laboratory newspaper. Involved
are approaches to reporting, feature writing, editing, sales, and design. Repeating this course for credit requires faculty
permission. Requirement for news-editorial option. 4.0 hours activity. You may take this course more than once for a maximum
of 4.0 units.
Prerequisites: Faculty permission.
This course is for non-journalism majors who are seeking experience with the campus newspaper. Includes work in sales, design,
and editorial operations. Repeating this course for credit requires faculty permission. 1.0 hours lecture, 4.0 hours activity.
You may take this course more than once for a maximum of 12.0 units.
Prerequisites: JOUR 329 and faculty permission.
This course is for journalism majors who manage the laboratory newspaper. It provides practical application of journalistic
techniques through preparation and management of the departmental laboratory newspaper and includes approaches to writing,
editing, photography and newsroom management techniques. With faculty permission, this course and JOUR 329 can be repeated
for a combined total of 5 units. 1.0 hours lecture, 4.0 hours activity.
Prerequisites: ENGL 130 (or its equivalent) with a grade of C- or higher, JOUR 244, JOUR 260.
Principles and practices of writing styles for public relations. Emphasis will be on writing tailored to an organization's
communication needs. Required for majors. Journalism majors in the public relations option who earn below a C- in JOUR 341
are required to repeat the course and are expected to earn a C- or higher to receive writing proficiency credit. 2.0 hours
activity, 2.0 hours discussion. This is a writing proficiency, WP, course; a grade of C- or better certifies writing proficiency
for majors. Special fee required; see the Class Schedule.
Prerequisites: JOUR 244
The overall objective of this course is to equip students with the skills to conduct qualitative and quantitative public relations
research including measurement and performance evaluation. The emphasis will be on measurement of tangible results in evaluating
effectiveness. The impact of culture and diversity will be considered. Process and techniques to be studied include public-opinion
polling, focus groups and interviews, survey research, experimental design, fact-finding and applied research.
Prerequisites: JOUR 244, JOUR 260, JOUR 341.
Theory and norms used in strategies for public relations activities and programs. Emphasis on selection of strategies under
varying kinds of information conditions. Major areas addressed are strategy formulation, strategy implementation, and strategic
control. Required for majors.
Prerequisites: JOUR 260; JOUR 244 and JOUR 341 for public relations option; JOUR 321 for news-editorial option.
Instruction in persuasive writing, design, and production of public relations publications via desktop publishing. Publications
include fliers, institutional advertisements, brochures, and newsletters that are produced to promote the views, products,
or services of organizations or companies. 2.0 hours activity, 2.0 hours discussion. Special fee required; see the Class Schedule.
Prerequisites: JOUR 260 for majors; no prerequisite for non-majors.
Theory and practice of news photography, including picture-taking for college publications, as well as special photographic
projects. 2.0 hours discussion, 2.0 hours activity. Special fee required; see the Class Schedule.
Prerequisites: JOUR 255, JOUR 260.
Instruction in using the Internet as a reporting tool and a publishing platform. Focus on technological changes in mass communication,
especially newspapers and magazines. Emphasis on writing stories for the Internet and production of an online publication.
1.0 hours lecture, 2.0 hours discussion.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
Prerequisites: Faculty permission.
This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising
faculty member. Special projects (research or production) in media study. You may take this course more than once for a maximum
of 6.0 units. Credit/no credit grading only.
Prerequisites: JOUR 260.
Introduces students to the social constructions of ethnicity and how they are involved in the production, distribution and
consumption of the U.S. mass media.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
Analysis of major factors in group and individual opinion formation, with emphasis on politics, opinion measurement, and the
role of mass media in the political process. This course is also offered as POLS 424, and CMST 424.
Prerequisites: CMST 131, CMST 330, CMST 331, CMST 350, and CMST 370 with a grade of C- or higher for CMST majors only.
An examination of the relationships of politics and the mass media. Includes a project involving media analysis and campaigns
or public policy decisions. This course is also offered as POLS 428, and CMST 428.
Prerequisites: JOUR 260; JOUR 321 or 325 for news-editorial option; JOUR 325 or 341 for public relations option.
Suggested for advanced students. In-depth reporting and feature writing, including computer-assisted reporting, opinion writing,
investigative reporting techniques, literary journalism techniques, and writing for the Internet. 2.0 hours discussion, 2.0
hours activity.
Prerequisites: JOUR 244, JOUR 260, JOUR 341, JOUR 344, JOUR 445.
Field experience will provide the basis for this course. Volunteer placements with community organizations/agencies will allow
each student further development of writing, organization, budgeting, and planning skills. 2.0 hours activity.
Prerequisites: JOUR 244, JOUR 260, JOUR 341, JOUR 344.
Advanced public relations field experience. Repeating this course for credit requires faculty permission. Required for public
relations option. 6.0 hours laboratory. You may take this course more than once for a maximum of 4.0 units.
Prerequisites: JOUR 244, JOUR 260, JOUR 341.
A course in analyzing the theoretical concepts of management that exist in public relations activities, organizations, and
public relations agencies that conduct public relations programs.
Prerequisites: ARTS 240 or APCG 112 or CDES 206 or JOUR 353.
This course deals with the advanced skills, theory, history, and ethics of newspaper and magazine photojournalism. It builds
on basics from the prerequisite course to develop the photography skills of students who seek to become professional photojournalists.
2.0 hours activity, 2.0 hours lecture.
Prerequisites: JOUR 355.
This course focuses on skills required to create and publish Web sites that feature interactive journalism. Students learn
effective strategies in the production of multimedia news and public relations for online readers.
Prerequisites: JOUR 101, JOUR 260. For Option in News-Editorial: JOUR 321. For Option in Public Relations: JOUR 341.
Ethical principles and case studies will be used to help students develop insights or responses to ethically challenging events
or situations in mass media.
Prerequisites: Admission to the Honors in the Major program; JOUR 101, JOUR 260. For Option in News-Editorial: JOUR 321. For Option in Public Relations: JOUR 341.
Ethical principles and case studies will be used to help students develop insights or responses to ethically challenging events
or situations in mass media.
Prerequisites: Faculty permission.
You must register directly with a supervising faculty member. Students will experience a wide range of professional situations,
conditions, and practice in the journalism/public relations professional setting prior to graduation. Length of internship
will vary according to type of placement. Students will be supervised by a practicing member of the profession. Repeatable
for credit toward the major up to 2 units with instructor permission. You may take this course more than once for a maximum
of 2.0 units.
This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may
vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
Prerequisites: Acceptance into the Department of Journalism's Honors in the Major program.
The student will define a research problem, develop a research proposal, conduct the research, and submit a written report
on the project. The student will refine the paper into publishable form and make a public presentation.