Bill McGowan, MBA

Bill McGowan

Lecturer, Department of Finance & Marketing
Faculty Advisor, American Advertising Federation, CSU Chico Team

Education

  • BA, Business Administration, California State University, San Bernardino
  • MBA, California Polytechnic University at Pomona

Teaching/Research

Since joining the CSU, Chico business faculty in 1999, Mr. McGowan has taught a variety of courses in the marketing discipline, including Advertising & Sales Promotion, Strategic Personal Selling, Sales Force Management, Understanding Global Business, and Survey of Marketing. In May 2006, he was selected the 2006-2007 recipient of the College of Business Teaching Excellence Award.

In 2002, McGowan was recognized by the American Marketing Association (AMA) as their choice for the National Faculty Advisor Award for the 2001-2002 academic year. McGowan currently serves as the faculty advisor for the CSU, Chico team that competes in the annual American Advertising Federation-National Student Advertising Competition. The 2007 team was awarded 1st Place in the Region #14 Coca Cola Advertising campaign.

Having worked in a corporate environment for many years, McGowan remains an active member of the Service Corp of Retired Executives (SCORE) and was the vice chair of the Chico SCORE operation from 2003 to 2005.