College of Business, CSU, Chico
Accredited by AACSB
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Faculty & Staff
Kenny Chan, PhD
- Chair, Department of Finance & Marketing
Education
- BA Social Psychology, Tufts University
- MBA Business Administration, University of Massachusetts, Amherst
- PhD Marketing, University of Massachusetts, Amherst
Teaching/Research
Dr. Chan joined the Chico State faculty in 1985, and is the principal professor in retailing and strategic marketing management. He specializes in integrated marketing communication and consumer information processing research, with a focus on effecting behavioral changes. Dr. Chan was a registered principal of the National Association of Securities Dealers, a Professor Intern at JC Penney, and a Visiting Professor at DDB Needham, Worldwide (New York). Dr. Chan served as the head of the Department of Marketing and International Business at Lingnan University in Hong Kong and has received numerous awards at CSU, Chico, including; the Professional Promise award, Professional Achievement honor, Outstanding Student Organization Advisor award, and recognition as an Outstanding Researcher. Dr. Chan is a regular contributor to literature in his discipline. His manuscripts have appeared in many publications, including; the Journal of Advertising, Journal of Promotion Management, Asian Wall Street Journal, Journal of American College Health and Journal of Foodservice.