College of Business, CSU, Chico
Accredited by AACSB
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Option in Marketing
The Bachelor Degree in Business Administration with an option in Marketing provides students with an understanding of the latest practices and technologies used within today's high–tech business environment, including the areas of e–commerce, consumer behavior, and market research. This option prepares students for careers in sales, distribution, advertising, marketing research, retailing, new product development, brand management, and marketing communications.