Matthew L. Meuter—Making Marketing Real

"In my courses I continually look for ways to engage students with real-life applications of the concepts we are learning in class."

After getting his BS and MBA at Chico State, Matt Meuter completed his doctorate at Arizona State University and joined the Department of Finance and Marketing in 2000. He teaches courses in e-marketing, consumer behavior, services marketing, and web localization.

He has received many honors for his teaching and research, including Chico Rotary Educator of the Year Award, Chevron IT Faculty Fellow, and College of Business awards for Research Excellence, Service Excellence, and Outstanding Faculty.

As faculty advisor to the American Marketing Association on campus, Meuter helped the student organization develop several community service projects, including alcohol and drug awareness presentations at local K-12 schools, a Chico State breast cancer awareness event, and the creation of a commercial for UNICEF to raise awareness about children across the world who do not have clean drinking water.

For the past three years Meuter has partnered with Google to provide an opportunity for his e-marketing students to run a real Google Adwords campaign for a business. Google provides $250 for students to work with a business owner to conceptualize, create, manage, and update a Google Adwords campaign funded with the $250 of seed money. “Student groups generally find this to be a rewarding challenge,” says Meuter, “and I’ve had dozens of students who have leveraged this Google Adwords experience directly into jobs managing electronic marketing campaigns upon graduation from Chico State.”

“In my courses I continually look for ways to engage students with real-life applications of the concepts we are learning in class,” says Meuter.  “Working with businesses with actual customers or complicated business processes can be messy, time consuming, and overwhelming—but the learning that comes from grappling with a real problem, applying concepts just discussed in class, is amazing.”

Matt Meuter