Marketing

Consumer Perceptions of Pasture-raised Beef and Dairy Products: An Internet Consumer Study. Iowa State University, 2004.(pdf)

Daley, C.A. Adding Value to Grass-Fed Beef Niche Marketing Efforts. Western Region SARE Professional Development Final Report.

FDA allows qualified health claims for omega-3 fatty acids
http://www.foodlaw.org/

Kelwin Management Consulting. 2006. Manitoba Forage Finished Beef Potential in Niche Markets for the Manitoba Forage Council. Manitoba Forage Council, Manitoba Agriculture, Food, and Rural Initiatives 1-120.(pdf)

Levi, A., D. Daley, S. Blank, and G. Nader. Natural Beef: Consumer Acceptability, Market Development and Economics.UC SAREP 1996–97 Research and Education Report. University of California, Davis. www.sarep.ucdavis.edu/grants/reports/nader/

Romance vs. Reality: Hard Lessons Learned In A Grass-fed Beef Marketing Cooperative. Ag Decision Maker, Kansas Rural Center 2001.(pdf)

Umberger, W.J., D.M. Feuz, C.R. Calkins, and K.M. Killinger. 2001. U.S. Consumer Preference for Domestic Corn-fed versus International Grass-fed Beef. Paper presented at the International Agricultural Trade Research Consortium, New Zealand.(pdf)

Williams, A.R., The Jacob Alliance, LLC. Niche Beef Marketing: Current Status.(pdf)