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Faculty
The Localization Program has an inter-disciplinary faculty profile to provide students rigorous training in Localization and International E-Business. The faculty is composed of core members, inter-departmental faculty members, and executive lecturers from the industry.
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Nitish Singh is an Associate Professor and heads the Localization Program at College of Business, California State University in Chico .He received his Ph.D. in Marketing and International Business from Saint Louis University, USA. Most of his undergraduate and post-graduate (MBA and MA in Marketing) work was done in India and the U.K. He currently does teaching, training, research and consulting in Localization and International E-Business. Recently he has published a book titled "The Culturally Customized Web Site."
His research has been presented in more than 30 national and international conferences and he has publications in leading journals like: Journal of International Business Studies, Journal of Business Research, International Marketing Review, Psychology& Marketing, Multinational Business Review, Journal of Consumer Behavior, Journal of Global Information management, Journal of Computer mediated communications and others.
E-mail: ncsingh@csuchico.edu
Web: http://www.theculturallycustomizedwebsite.com |
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Shekhar Misra is a Professor of Marketing and Chair, Department of Finance and Marketing. Under his leadership the department of marketing was awarded the, “The High Quality Learning Environment Award”. He brings to the Localization Program his vast research and teaching experience in international marketing and consumer research.
He has published extensively in leading journal like the Journal of Advertising, Journal of Marketing Education, and the Journal of Business Research .
E-mail: SMisra@csuchico.edu |
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Matthew L. Meuter is a Professor of Marketing at California State University, Chico and received his Ph.D. from Arizona State University . Dr. Meuter was recently named the 2003-2004 Outstanding Professor - College of Business. Matt's research combines technology and e-marketing and focus on the impact of technology on the marketing function.
He has been published in the top marketing journals such as the Journal of Marketing, Journal of Applied Psychology, Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of Services Research, Psychology and Marketing, Journal of Business Research and others
E-mail: MMeuter@csuchico.edu |
Inter-Departmental Faculty
Department of Foreign Languages and Literatures: faculty offers majors and minors in French, German, and Spanish, a minor in Italian, and courses in Japanese. The Spanish program offers a new Honors in the Major program through SPAN 299H and SPAN 270. French also offers Honors in the Major. The Department is equipped with a new, state-of-the-art, multimedia computer laboratory.
Accounting and Management Information Systems: faculty from the department helps us provide training in issues related to Unicode, XML and IT related subjects.
Self Instructional Language Program: faculty provides our students specialized language training in Arabic and Chinese. |
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