DEVELOPING A VISION & MISSION
DEVELOPING A VISION & MISSION
- Begins with thinking strategically
- About firm’s future makeup &
- Forming vision of firm’s future in 5-10 years
- Task is to
- Inject sense of purpose into firm’s activities
- Provide LONG-TERM DIRECTION
- Give firm STRONG IDENTITY
- Decide “WHO we are, WHAT we do, & WHERE we are headed”
First Task of Strategic Management