DEVELOPING A VISION & MISSION

DEVELOPING A VISION & MISSION

• Begins with thinking strategically
  • About firm’s future makeup &
  • Forming vision of firm’s future in 5-10 years
  • Task is to
    • Inject sense of purpose into firm’s activities
    • Provide LONG-TERM DIRECTION
    • Give firm STRONG IDENTITY
    • Decide “WHO we are, WHAT we do, & WHERE we are headed”

    First Task of Strategic Management

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