WHY BOTHER TO DEFINE “WHO,” “WHAT,” & “WHERE?
WHY BOTHER TO DEFINE “WHO,” “WHAT,” & “WHERE?
- Helps managers avoid trap of
- Trying to move in too many directions
- Being so confused about firm’s direction that effective actions are NOT taken to move in ANY direction
- To successfully chart firm’s future, managers must
- Know where firm is now
- Have view of where it ought to be headed
- Recognize time to shift to a new direction