EXAMPLES OF TYPES OF OBJECTIVES
EXAMPLES OF TYPES OF OBJECTIVES
- Increase earnings growth from 10 to 15% per year
- Boost return on equity investment from 15 to 20%
- Achieve & maintain a AA bond rating
- Up firm’s market share from 18 to 22%
- Overtake rivals on quality or customer service
- Attain lower overall costs than rivals
- Become leader in new product introductions
- Achieve technological superiority
Financial Objectives
Strategic Objectives