EXAMPLE: CORPORATE OBJECTIVES
EXAMPLE: CORPORATE OBJECTIVES
- Protect & improve Nike’s position as the number one athletic brand in America.
- Build a strong momentum in growing fitness market.
- Intensify the company’s effort to develop products that women need and want.
- Explore the market for products specifically designed for the requirements of maturing Americans.
- Direct & manage the company’s international business as it continues to develop.
- Continue the drive for increased margins through proper inventory management and fewer, better products.
Nike