EXAMPLES: STRATEGIC & FINANCIAL CORPORATE OBJECTIVES
EXAMPLES: STRATEGIC & FINANCIAL CORPORATE OBJECTIVES
ATLAS CORPORATION
To become a low-cost, medium-size gold producer, producing in excess of 125,000 ounces of gold a year and building gold reserves of 1,500,000
QUAKER OATS COMPANY
To achieve return on equity at 20% or above, “real” earnings growth averaging 5% or better over time, be a leading marketer of strong consumer brands, and improve the profitability of low-return businesses or divest them.