KEY ELEMENTS OF McDONALD’S STRATEGY
KEY ELEMENTS OF McDONALD’S STRATEGY
- Adding 700-900 restaurants annually
- Using new menu items, low price specials, Extra Value Meals to promote frequent customer visits
- Being highly selective in granting franchises
- Choosing sites convenient to customers
- Focusing on limited product line & consistent quality
- Careful attention to store efficiency
- Extensive advertising & use of Mc prefix
- Hiring courteous personnel; paying an equitable wage; & providing good training