WHY PLANNERS SHOULD NOTBE STRATEGY MAKERS
WHY PLANNERS SHOULD NOTBE STRATEGY MAKERS
- Planners know less about situation, placing them in weaker position than line managers to devise workable action plan
- Separates responsibility & accountability for strategy-making from implementing
A MAJOR FLAW!
- Allows managers to toss decisions to planners & avoid doing own strategic thinking
- Implementers have no “buy in” to strategy