BENEFITS OF STRATEGICAPPROACH TO MANAGING

BENEFITS OF STRATEGICAPPROACH TO MANAGING

• Guides entire firm regarding “what it is we are trying to do & to achieve”
• Lowers management’s threshold to change
• Provides basis for evaluating competing budget requests & steering resources to strategy-supportive, results-producing areas
• Unites numerous strategy-related decisions of managers at all organizational levels
• Creates a PROACTIVE, rather than REACTIVE, atmosphere
• Enhances LONG-RANGE performance

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