CHARACTERISTICS OF ASTRATEGIC VISION & MISSION

CHARACTERISTICS OF ASTRATEGIC VISION & MISSION

• A STRATEGIC VISION
  • Identifies activities firm intends to pursue
  • Sets forth long-term direction
  • Provides big picture perspective of
    • Who WE are, what WE do, where WE are headed
  • A MISSION STATEMENT should
    • Set firm apart from others
    • Arouse strong sense of organizational identity & business purpose

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