CHARACTERISTICS OF ASTRATEGIC VISION & MISSION
CHARACTERISTICS OF ASTRATEGIC VISION & MISSION
- A STRATEGIC VISION
- Identifies activities firm intends to pursue
- Sets forth long-term direction
- Provides big picture perspective of
- Who WE are, what WE do, where WE are headed
- A MISSION STATEMENT should
- Set firm apart from others
- Arouse strong sense of organizational identity & business purpose