EXAMPLES: BUSINESS DEFINITIONS

EXAMPLES: BUSINESS DEFINITIONS

POLAROID

Perfecting and marketing instant photography to satisfy the needs of more affluent U.S. and West European families for affection, friendship, fond memories, and humor.

McDONALD’S

Serving a limited menu of hot, tasty food quickly in a clean, friendly restaurant for a good value to a broad base of fast-food customers worldwide.

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