COMMUNICATING THE VISION

COMMUNICATING an exciting vision can
- Inspire, challenge, & motivate workforce
- Arouse strong sense of organizational purpose, build pride, & induce employee buy-in
- Bring workforce together, galvanize people to act, & cause people to live the business
The BEST-WORDED mission statements
- Are simple & concise
- Speak loudly & clearly
- Generate enthusiasm for firm’s future
- Elicit personal effort & dedication from everyone