ROLE OF ENTREPRENEURSHIP: CHANGING THE MISSION
ROLE OF ENTREPRENEURSHIP: CHANGING THE MISSION
- Entrepreneurial Challenge - Knowing when events require revising mission to avoid
- Getting trapped in a stagnant core business or
- Letting new growth opportunities slip away
- Good strategy-makers are alert to
- Shifting customer wants & needs
- Emerging technological capabilities
- Changing international trade conditions
- Signs of growing or shrinking opportunities