MANAGERIAL VALUE OF A STRATEGIC VISION & MISSION
MANAGERIAL VALUE OF A STRATEGIC VISION & MISSION
- CRYSTALLIZES top management’s view of firm’s long-term direction
- Helps managers AVOID visionless or rudderless decision-making
- Conveys ORGANIZATIONAL PURPOSE motivating employees to do their very best
- Helps KEEP direction-related actions of lower-level managers on common path
A well-chosen mission prepares
a company for the future!