WHAT KIND OF OBJECTIVES TO SET

WHAT KIND OF OBJECTIVES TO SET

• FINANCIAL OBJECTIVES
  • Relate to firm’s financial performance
  • Acceptable financial performance is critical to firm’s survival
  • STRATEGIC OBJECTIVES
    • Relate to firm’s competitiveness & market position
    • Tend to be competitor focused
    • Acceptable strategic performance is essential for long-term competitive success

    Required for Every Key Result Area

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