EXAMPLE: CORPORATE OBJECTIVES

To increase annual sales from $1 billion to $2 billion in 5 years.
To enter a new market every 18 to 24 months.
To have 30% of sales each year come from products not in the company’s product line five years earlier.
To be the lowest cost, highest quality producer in the household products industry.
To achieve a 15% average annual growth in sales, profit, and earnings per share.

Rubbermaid