EXAMPLE: FINANCIAL OBJECTIVES
EXAMPLE: FINANCIAL OBJECTIVES
- Achieve revenue growth of 10% per year
- Increase earnings by 15% annually
- Increase dividends per share by 5% per year
- Increase net profit margins 2% to 4%
- Boost annual returns on invested capital from 15% to 20%
- Stronger bond and credit ratings
- Recognition as a “blue chip” company
- A more diversified revenue base
- Stable earnings during recessionary periods