SHORT-RANGE & LONG-RANGE OBJECTIVES
SHORT-RANGE & LONG-RANGE OBJECTIVES
- SHORT-RANGE objectives
- Spell out near-term results to achieve
- Indicate SPEED of progress & LEVEL OF PERFORMANCE being aimed for
- Serve as STAIR STEPS for reaching long-range performance
- LONG-RANGE objectives
- Prompt actions NOW that will permit reaching targeted long-range performance LATER
- PUSH managers to weigh impact of today’s decisions on future performance