EXAMPLES: STRATEGIC OBJECTIVES
EXAMPLES: STRATEGIC OBJECTIVES
GENERAL ELECTRIC
To become the most competitive enterprise in the world by being #1 or #2 in market share in every business the company is in.
ATLAS CORPORATION
To become a low-cost, medium-size gold producer, producing in excess of 125,000 ounces of gold a year and building gold reserves of 1,500,000 ounces.