Identifying the Corporate Strategy of a Diversified Company
Identifying the Corporate Strategy of a Diversified Company
Corporate
Strategy
How Much
Diversification
Kind of Diversification
Responses to
Changing Conditions
Moves to Build
Competitive
Advantage Via
Diversification
Moves to Strengthen
Positions and Profits
in Existing Businesses
Moves to
Add New Businesses
and Build New Positions
Approach to
Capital Allocation
Moves to Divest
Weak Units