Factors Shaping the Choice of Company Strategy
Factors Shaping the Choice of Company Strategy
Industry
Attractiveness
Societal,
Political,
Regulatory
Factors
Opportunities
and
Threats
Company’s Strategic Situation
Key
Executives’
Influences
Internal
Strengths
and
Weaknesses
Shared Values
and
Culture
Conclusions
about
How
Internal/
External
Factors
Matter
Identification
and
Evaluation
of
Alternatives
Crafting
Strategy
for
Overall
Situation
External Factors
Internal Factors