COMPANY STRENGTHS & WEAKNESSES
COMPANY STRENGTHS & WEAKNESSES
- A firm’s strategy must be well-matched to its
- Internal strengths & weaknesses
- Competitive capabilities
- Does firm have CORE COMPETENCIES ?
- CORE COMPETENCIES are critical to strategy-making because of
- Capabilities provided in capitalizing on a particular opportunity
- Competitive edge yielded in marketplace
- Potential for being a cornerstone of strategy