LINKING STRATEGY WITH ETHICS
LINKING STRATEGY WITH ETHICS
- Ethical responsibilities of firm to STAKEHOLDERS
- OWNERS/SHAREHOLDERS - Expect some form of return on their investment
- EMPLOYEES - Expect respect for their worth & devoting their energies to firm
- CUSTOMERS - Expect reliable, safe product or service
- SUPPLIERS - Expect equitable relationship with firm
- COMMUNITY - Expect businesses to be good citizens in their community