MODULE OUTLINE
MODULE OUTLINE
- Role of Situation Analysis in Strategy-Making
- Methods of Industry & Competitive Analysis
- Profiling Industry’s Dominant Economic Traits
- Analyzing Industry’s Competitive Forces
- Analyzing Drivers of Industry Change
- Assessing Competitive Positions of Rivals
- Predicting Competitive Moves of Rivals
- Pinpointing Key Success Factors
- Drawing Conclusions About Overall Industry Attractiveness
- Conducting an Industry & Competitive Analysis