IDENTIFYING AN INDUSTRY’S DOMINANT ECONOMIC TRAITS
IDENTIFYING AN INDUSTRY’S DOMINANT ECONOMIC TRAITS
- Market size & growth rate/stage in life cycle
- Scope of competitive rivalry
- Number of competitors & relative sizes
- Prevalence of backward/forward integration
- Entry/exit barriers
- Nature & pace of technological change
- Product & customer characteristics
- Scale economies & experience curve effects
- Capacity utilization & capital requirements
- Industry profitability