PROCEDURE: ANALYZING THE FIVE COMPETITIVE FORCES

Identify main sources of competitive pressures
- Rivalry among competitors
- Substitute products
- Potential entry
- Bargaining power of suppliers
- Bargaining power of buyers
Assess strength of each competitive force
- Strong? Moderate? Weak?
- Scale of 1 - 5: 1 = weak; 5 = strong
Explain how each competitive force works & its role in overall competitive picture