WHAT CAUSES RIVALRY TO BE STRONGER?
WHAT CAUSES RIVALRY TO BE STRONGER?
- Lots of firms, equal in size and capability, exit
- Demand for product growing slowly
- Industry conditions tempt firms to use competitive weapons to boost volume
- Switching costs incurred by customers are low
- A firm initiates moves to bolster its standing at expense of rivals
- A successful strategic move carries a big payoff
- Costs more to get out of business than to stay in
- Firms have diverse strategies, corporate priorities, resources, & countries of origin