COMPETITIVE FORCE OFSUBSTITUTE PRODUCTS

COMPETITIVE FORCE OFSUBSTITUTE PRODUCTS

SUBSTITUTES matter when products of firms in another industry enter the market picture

• Eyeglasses vs. Contact Lens
• Sugar vs. Artificial Sweeteners
• Plastic Containers vs. Glass vs. Tin vs. Aluminum
• Aspirin vs. Other Types of Pain Relievers

Concept

Examples

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