PREDICTING MOVESOF RIVAL COMPETITORS

PREDICTING MOVESOF RIVAL COMPETITORS

• Predicting rivals’ next moves involves
  • Analyzing current competitive positions
  • Examining public pronouncements about what it will take to be successful in industry
  • Gathering information from grapevine about current activities & potential changes
  • Studying past actions & leadership
  • Determining who has flexibility to make major strategic changes & who is locked into pursuing same basic strategy

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