SIGNIFICANCE OF A COMPANY’S STRENGTHS & WEAKNESSES
SIGNIFICANCE OF A COMPANY’S STRENGTHS & WEAKNESSES
- STRENGTHS are significant to strategy-making because they can
- Serve as cornerstones of strategy
- Help build COMPETITIVE ADVANTAGE
- A good strategy aims at correcting firm’s WEAKNESSES which can
- Make it vulnerable
- Prevent it from pursuing attractive opportunities
- Put it at a competitive disadvantage