SIGNIFICANCE OF ACORE COMPETENCE

SIGNIFICANCE OF ACORE COMPETENCE

• A CORE COMPETENCE is important because of
  • Added capability it gives firm
  • Competitive edge it can yield
  • Potential for it being a cornerstone of strategy
• COMPETITIVE ADVANTAGE is easier to build when
  • Firm has a CORE COMPETENCE
  • Rival firms do not have offsetting competencies
  • It’s costly & time-consuming for rivals to match competency

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